Agency:
Targetbase
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.
JOB SCOPE & PURPOSE
The Senior Director within the Strategy group will contribute to the strategic marketing direction for our clients, based on company objectives, data-driven customer insights, and competitive assessments. He/she must be a subject matter expert in consumer-centric marketing. This role requires an exceptionally motivated and passionate individual who is highly driven, talented, and hardworking and who wants to be rewarded for creating significant growth for Targetbase.
MAIN RESPONSIBILITIES
Possesses overall responsibility for the strategic deliverables for assigned projects
Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing
Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients
Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is “on strategy”
EXPERIENCE & EDUCATION
Minimum of 10+ years of business experience in consumer/strategic marketing
Proven success in managing, developing, and launching consumer-centric marketing initiatives
10+ years of experience gained in 2 or more industry sectors, e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising
Experience in consultative selling is a plus
Minimum requirements include a Bachelor’s Degree; a Master’s Degree is preferred
KNOWLEDGE & ABILITY
Proven ability to create and deliver marketing strategies
Proven ability to stay current and knowledgeable on emerging technologies impacting consumers and purchasing behavior
Proven ability to build and maintain positive trusted relationships with internal and external clients
Strong presentation skills with the ability to think on his/her feet
Strong collaboration and listening skills
**We are a hybrid company working 3 days a week in office and 2 days a week at home. Candidates must live in the Raleigh, NC area and willing to be in office on required days
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
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