Senior Director of Paid Media

Senior Director of Paid Media

Bellevue, Washington; Chicago, Illinois; San Francisco, California; Toronto, Ontario, Canada

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.This is an opportunity to do career-defining work. Were all in on this mission. If you are too, lets talk.Senior Director of Paid Media About the Role We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta's fast-paced marketing ecosystem. This leader will define how we use paid investment across the full buyer journey-from audience development and demand capture through pipeline creation and progression-while building the operating model, measurement capabilities, and team required to scale globally. The ideal leader operates at the intersection of technology, data science, and creative storytelling. You are AI-first, commercially minded, and possess the technical depth to navigate dual go-to-market motions (high-touch enterprise ABM and high-velocity developer/product-led growth). As a trusted cross-functional partner, you possess the executive gravitas to align digital investments with corporate financial targets while maintaining the analytical rigor to interrogate unit economics alongside data science teams. What You Will Do: Global Vision & Growth Strategy: Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels to accelerate enterprise pipeline for the Okta and Auth0 product portfolios. Executive Leadership & Org Building: Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams (AMER, EMEA, APJ), cultivating a culture of operational excellence and continuous innovation. Performance Strategy & Decision-Making: Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations, optimization priorities, and executive-level decisions. Executive & GTM Alignment: Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership, translating paid media outcomes into commercial business impact, revenue predictability, and CAC/LTV efficiency. AI-First Transformation: Champion the adoption of cutting-edge AI methodologies-from predictive audience modeling and autonomous bid management to generative creative workflows-to establish Okta as an industry benchmark in modern B2B demand generation. Global Capital Allocation & Agency Governance: Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous governance, scenario modeling, and managing tier-one global agency and platform partnerships. Next-Gen Measurement & Attribution: Partner with Marketing Operations, Analytics, and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals that connect media investment to qualified demand, pipeline, and revenue. Integrated Buyer Journey: Partner across Campaigns, Product Marketing, Web, Lifecycle, ABX, and Sales to ensure paid media is connected to the broader buyer journey - from audience creation and demand capture through retargeting, conversion, and pipeline progression. Dual-Motion ABM & Developer Acquisition: Scale bespoke Account-Based Marketing (ABM) media programs targeting Global 2000 enterprise accounts while optimizing high-volume self-serve developer acquisition funnels. What You Will Bring: Experience: 12-15+ years of progressive experience in Paid Media and Digital Growth Marketing, with 8+ years of people management including a proven track record of managing managers and leading distributed global teams. B2B SaaS Mastery: Deep expertise in enterprise B2B SaaS with a clear understanding of complex, multi-stakeholder buyer journeys, long sales cycles, and multi-product portfolio positioning. Strategic Judgment & Executive Communication: Proven ability to move from data and platform complexity to a clear point of view - identifying what matters, what action should be taken, and communicating recommendations simply to senior leaders. Commercial & Portfolio Stewardship: Demonstrated success owning and scaling tens of millions in annual media budgets with full accountability for pipeline contribution, revenue attainment, and unit economics. Executive Presence & Influence: Exceptional communication and storytelling skills, with the ability to distill complex digital mechanics into compelling strategic narratives for C-level stakeholders and board-level presentations. Architectural & Technical Depth: Deep understanding of modern ad tech/martech architectures, audience graphs, CRM integrations (Salesforce), BI tools (Looker, Tableau), and conversion rate optimization (CRO) engines. Builder Mindset & Resilience: High degree of comfort operating in high-growth, ambiguous environments, with a track record of independently driving ambiguous, cross-functional work to closure. Innovation & Continuous Learning: Passion for staying ahead of macroeconomic shifts, digital privacy regulations, and emerging AI technologies, with the agility to pivot strategies proactively. P24311The annual base salary range for this position for candidates located in the San Francisco Bay area is between:$269,000-$369,000 USDBelow is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:$240,000-$330,000 USDBelow is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.The annual base salary range for this position for candidates located in Canada is between:$212,000-$291,000 CADThe Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

U.S. Equal Opportunity Employment Information

Read more

Individuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veterans discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Pay Transparency

Okta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.

Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labors Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/agencies/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohns Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson's disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Okta

The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Follow Okta