Alliance/Partner Marketing, Analysis Skills, Business Plan, Business Skills, Campaigns, Channel Management, Channel Strategies, Cross-Functional, Demand Generation, Finance, Forecasting, Hospital, Investment Management, Leadership, Marketing, Metrics, On Site Support, Onboarding, Performance Metrics, Productivity Model, Return on Investment (ROI), Revenue Growth, Sales, Sales Closing Skills, Sales Cycle, Sales Pipeline, Scorecarding, Service Level Agreement (SLA), Team Player, Telecommunications, Website Conversion, Willing to Travel
LOCATION
Grand Rapids, MI
POSTED
30+ days ago
ABOUT THE COMPANY:
Bluebird Fiber is a premier fiber telecommunications provider of internet, data transport, and other services to carriers, businesses, schools, hospitals, and other enterprises in the Midwest. To learn more, please visit bluebirdfiber.com.
Join an amazing team of telecommunication professionals! Bluebird is a dynamic growing company in need of a Field Technician to be a part of a collaborative team. This is a full-time, benefit eligible position. All of us at Bluebird work hard to meet objectives for the organization and live the mission and values of this growing company to meet a common goal. Check out this video that highlights our amazing company culture.
Role Summary
The Senior Channel Manager owns a portfolio of strategic partners and is accountable for revenue growth, pipeline creation, enablement, and joint go-to-market execution. This role drives partner recruitment and onboarding, accelerates sell-through/sell-with, manages MDF and sponsorship investments, and aligns cross-functionally with Sales, Marketing, Product, and Finance to deliver predictable growth.
Qualifications & Competencies
7-10+ years in channel/alliances roles with proven ARR impact
Expertise in co-sell motions, MDF governance, and partner enablement
Strong commercial acumen and executive presence
Data-driven operator with strong forecasting and analytic skills
Ability to travel up to 50-75%
Core Responsibilities
Partner Strategy & Portfolio Management
Partner Recruitment & Onboarding
Enablement & Readiness
Joint Go‑to‑Market (GTM) & Demand Generation
Co‑Sell & Pipeline Acceleration
Forecasting, Governance & Compliance
Cross‑Functional Leadership
Reporting & Insights
Key Deliverables
Annual: Partner business plans, segmentation, capacity model, and partner quota targets
Quarterly: QBRs, pipeline and forecast updates, MDF ROI rollups
Monthly: Campaign/MDF ROI reports, pipeline reviews, partner scorecards
Weekly: Deal desks, action trackers
Success Metrics (KPIs)
Revenue: Partner‑sourced and influenced ARR, net new logos
Pipeline: Coverage, SQLs, conversion rates
Efficiency: Win rate, sales cycle time, average deal size
Program Health: Certifications, deal reg activity, QBR completion