Senior Care Community Outreach & Business Development Manager

Touching Hearts of Buffalo, NY

Buffalo, NY

Apply

JOB DETAILS

SKILLS

Aged Care, Business Development, Cold Calling Skills, Communication Skills, Community Programs, Community Relations, Competitive Analysis/Strategy, Cook Dishes, Customer Relationship Management (CRM) Systems, Dementia, Engagement Marketing, Entrepreneurship, Exceeded Sales Goal, Health Insurance, Healthcare, Healthcare Administration, Healthcare Providers, Home Care, Hospice Care, Hospital, Intelligence Gathering, Market Tracking, Marketing Communications, Metrics, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Networking Events, Organizational Skills, Performance Analysis, Persuasion Skills, Quality of Life, Sales, Sales Pipeline, Sales Prospecting, Social Media, Social Media Marketing, Training/Teaching

LOCATION

Buffalo, NY

POSTED

24 days ago

Benefits:

401(k) matching
Bonus based on performance
Company parties
Health insurance
Paid time off
Training & development

Make a Meaningful Impact While Building Powerful Community Partnerships

At Touching Hearts at Home, we do more than provide care — we help older adults maintain independence, dignity, and quality of life in the comfort of their own homes.

Since 2007, our award-winning team has served families across Upstate New York with compassionate in-home senior care services including dementia care, companionship, transportation, homemaker support, meal preparation, and wellness-focused assistance that helps seniors avoid unnecessary hospitalization and safely age in place.

We are seeking a driven, relationship-oriented Community Outreach & Business Development Manager to expand our referral network, strengthen community partnerships, and help more families access exceptional senior care services.

This is an ideal opportunity for a high-energy healthcare sales or community relations professional who thrives on relationship building, networking, outreach, and creating measurable growth while making a genuine difference in people’s lives.

What You’ll Do

Drive Community Partnerships & Referral Growth

Develop and grow referral relationships with:
- Hospitals
- Rehab facilities
- Senior living communities
- Physicians and healthcare providers
- Senior service organizations
- Care managers and elder care professionals
Build and maintain a strong pipeline of referral sources and community contacts
Conduct outreach through cold calls, in-person visits, presentations, networking, and relationship-building activities

Represent the Brand in the Community

Serve as a visible ambassador for Touching Hearts at Home throughout the community
Attend local networking events, healthcare events, senior expos, and community programs
Distribute marketing materials, brochures, promotional items, and educational resources

Support Marketing & Client Engagement

Collaborate on social media and local marketing initiatives
Create and maintain engaging weekly social media content
Respond to incoming inquiries and prospective client referrals
Assist families through the intake process and provide compassionate guidance regarding care services

Track Performance & Market Activity

Maintain accurate outreach and referral activity in CRM systems
Monitor key business development metrics and sales goals
Gather market intelligence and identify new growth opportunities
Meet or exceed referral and revenue targets

What We’re Looking For

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or related field
2+ years of successful business development, healthcare outreach, or community relations experience
Proven ability to build and maintain professional referral relationships
Excellent communication, presentation, and networking skills
Strong organizational skills and self-motivation
Comfortable working independently in the field and collaboratively with a team
Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint)

Preferred Experience

Senior care, home care, healthcare, hospice, rehabilitation, or human services experience strongly preferred
Experience with CRM systems such as WellSky or Welcome Home
Social media marketing and community engagement experience

The Ideal Candidate

You are:

Outgoing, compassionate, and relationship-driven
A natural connector who enjoys networking and community engagement
Entrepreneurial and motivated by growth opportunities
Professional, polished, and persuasive
Passionate about helping seniors and supporting families

Compensation & Benefits

Base Salary: $65,000
Performance-based bonus opportunity
Hybrid work environment (office + field)
Full-time schedule (40 hours/week)
Meaningful mission-driven work
Opportunity for growth within a respected, award-winning organization

About Touching Hearts at Home

Touching Hearts at Home is a trusted leader in non-medical senior home care throughout Western New York. Our mission is to help seniors remain safe, independent, and connected while giving families peace of mind through compassionate, reliable care.

If you are looking for a career where relationship-building meets purpose-driven work, we would love to hear from you.

Apply today to help us expand compassionate care throughout our community.

Flexible work from home options available.

Each Touching Hearts at Home franchise is independently owned and operated. Your application will go directly to the management of the franchisee where all hiring decisions will be made.
All inquiries specific to employment at this franchisee should be made directly to the franchise location, and not to Touching Hearts at Home Corporate office.

Senior Care Community Outreach & Business Development Manager

Touching Hearts of Buffalo, NY

Buffalo, NY

About the Company

Touching Hearts of Buffalo, NY

Similar Job Searches