Senior Campaign Portfolio Manager

Overview

We're shaping a Frontier Marketing organization that learns faster, activates smarter, and drives measurable impact. Our approach blends human creativity with AI-powered insights to fuel bold, culturally inspired creative strategies at scale. We prioritize outcomes over outputs, embrace rapid learning loops, and operate in agile flight formations that unite disciplines across Commercial Brand, Creative, and Customer Marketing.

The Senior Campaign Portfolio Manager is responsible for driving the campaign portfolio strategy, investment governance, prioritization, and campaign planning rhythms across the Creative & Production organization. This role serves as the integration layer connecting campaign strategy, creative development, production, operations, agency management, budgeting, measurement, and leadership decision-making.

The Senior Campaign Portfolio Manager helps transform the organization from managing individual projects and requests to managing a portfolio of strategic campaign investments. By creating visibility across initiatives, establishing governance frameworks, optimizing resource allocation, and driving portfolio prioritization, this role ensures the organization is investing in the highest-impact opportunities aligned to business objectives. This directly supports the broader vision of evolving from a function-led organization to a portfolio-led operating model focused on business outcomes, investment stewardship, and organizational effectiveness.

At Microsoft, our mission to empower every person and every organization on the planet to achieve more guides how we partner with customers to deliver trusted, impactful solutions. With a growth‑mindset culture, we innovate responsibly and measure success by shared progress, people, teams, and customers. Join us to do meaningful work that changes the world and helps shape what's next for everyone.

Responsibilities

Campaign Portfolio Strategy & Investment Planning

• Own the end-to-end campaign portfolio strategy across Creative & Production campaign investments, programs, and initiatives.
• Develop and maintain a comprehensive campaign portfolio view spanning all major business priorities, investments, and workstreams.
• Partner with organizational leadership to define strategic priorities, investment decisions, and planning frameworks.
• Lead annual, quarterly, and monthly portfolio planning processes.
• Create campaign portfolio roadmaps that provide visibility into priorities, dependencies, investments, risks, and expected business outcomes.
• Ensure investments remain aligned to organizational goals, business impact objectives, and available resources.

Portfolio Prioritization & Investment Management

• Design and own the organizations portfolio investment framework, including investment categories, prioritization models, funding approaches, and governance processes.
• Establish clear investment categories across growth, customer advocacy, brand, events, product launches, strategic partnerships, innovation, and operational excellence.
• Create and manage prioritization frameworks that evaluate initiatives based on strategic alignment, business impact, customer value, organizational capacity, risk, and return on investment.
• Lead leadership discussions and tradeoff decisions when demand exceeds available resources.
• Recommend investment allocation strategies and portfolio funding distributions across business priorities.
• Continuously assess portfolio performance and recommend acceleration, expansion, optimization, consolidation, or retirement of investments.
• Drive a disciplined investment approach that concentrates resources against the organizations highest-value opportunities.
• Shift prioritization from stakeholder demand and project volume toward measurable business impact and strategic value.

Qualifications

Required/minimum qualifications:

• Bachelors Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Additional or preferred qualifications:

• 8+ years of experience in portfolio management, business management, strategy, consulting, operations, program management, or related disciplines.
• Demonstrated experience leading cross-functional planning, prioritization, and governance processes.
• Analytical, financial, operational, and strategic problem-solving skills.
• Experience developing executive business reviews, planning frameworks, and decision-support materials.
• Background in management consulting, business operations, corporate strategy, PMO leadership, or portfolio management.
• Expertise in resource planning, capacity modeling, financial management, organizational design, and business transformation.
• Experience creating investment scorecards, prioritization frameworks, and executive dashboard reporting.

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.