You've proven you can execute B2B marketing. Now own the strategy.
After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact.
Role Overview
This is your leadership opportunity.
You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.
You'll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.
This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move.
What You'll Own (Strategic Leadership)
Marketing Strategy & Positioning
- Own our go-to-market positioning for AI and Agentic solutions
- Develop deep understanding of buyer personas, journey, and pain points
- Translate technical complexity (AI, ML, automation) into business value for enterprise buyers
- Create differentiated messaging that resonates with C-suite and technical decision-makers
- Partner with sales on ideal customer profile and account strategy
- Refine strategy quarterly based on market feedback and competitive moves
Content Strategy & Thought Leadership
- Build and own content strategy that establishes Integrant as enterprise AI expert
- Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content
- Manage content calendar and editorial calendar
- Collaborate with technical SMEs: translate complex AI concepts into compelling narratives
- Establish company as credible voice in enterprise AI/automation space
- Maintain high standards for quality, accuracy, consistency across all communications
- Guide and mentor junior team members on content creation
Integrated Campaign Ownership
- Plan and execute integrated B2B campaigns targeting enterprise prospects
- Own campaigns from concept messaging asset creation launch optimization reporting
- Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement
- Lead cross-functional execution with internal teams and external partners
- Create compelling campaign narratives that connect positioning to buyer needs
- Measure and optimize campaigns for quality leads, not vanity metrics
Demand Generation & Pipeline Impact
- Focus on generating qualified leads and pipeline influence (not just brand awareness)
- Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence
- Build repeatable demand generation engine that scales
- Continuously analyze performance and optimize based on data
- Establish feedback loop with sales to assess lead quality and refine targeting
- Report monthly on marketing metrics, pipeline influence, and ROI
Leadership & Cross-Functional Collaboration
- Partner with sales leadership on alignment and strategy
- Collaborate with technical SMEs (engineers, product) to understand and market solutions
- Manage external partners: agencies, freelancers, vendors
- Communicate strategy and wins internally and externally
- Represent marketing in cross-functional meetings and leadership discussions.
The Opportunity (Why This Role Matters)
Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.
You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS-real business impact.
You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings.