Senior Account Executive - Health & Wellness

Burson

  • New York
  • 11 days ago

    Highlights

    As a Senior Account Executive, you will serve as a key day-to-day contributor across multiple client engagements, helping to drive strategic communications programs, media relations initiatives, digital and social campaigns, disease awareness efforts, thought leadership programs, corporate communications activities, and product communications initiatives. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

    Numbers & Facts

    LocationNew York
    Websitehttps://www.bursonglobal.com/careers/

    Description

    Who we are:

    Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

    WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

    For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.


    More about the role:

    BursonisseekingaSeniorAccountExecutive tojoin our award winning, best in class, Health & Wellness team inNewYork.Thisisanexcitingopportunityforacommunicationsprofessionalwithexperienceinhealthcare,pharmaceutical,biotech,orwellnesscommunicationswhoiseagertoplayameaningfulroleonintegratedclientaccounts.

    As a Senior Account Executive, you will serve as a key day-to-day contributor across multiple client engagements, helping to drive strategic communications programs, media relations initiatives, digital and social campaigns, disease awareness efforts, thought leadership programs, corporate communications activities, and product communications initiatives. Youwillpartnercloselywithaccountleadersandcross-functionalteamsacrossearnedmedia,digital,creative,strategy,analytics,influencerengagement,andpaidmediatodeliverworkthatadvancesclientbusinessobjectives.

    The ideal candidate is a highly organized self-starter with strong writing skills, media relations experience, a passion for healthcare communications, and the ability to thrive in a fast-paced agencyenvironment.Thisroleofferssignificantopportunitiesforgrowth,increasedclientexposure,andleadershipdevelopmentwithinoneoftheindustry'sleadinghealthcarecommunicationspractices.

    What you'll do:

    • Manageday-to-dayaccountactivitiesandserveasatrustedteammemberacrossmultiplehealthandwellnessclients.
    • Developstrategiccommunicationsmaterials,includingpressreleases,mediapitches,messagingdocuments,FAQs,briefingmaterials,executivecommunications,andsocialcontent.
    • Buildandmaintainrelationshipswithhealthcare,pharmaceutical,trade,business,andconsumermedia.
    • Supportmediaoutreacheffortsandassistinsecuringimpactfulearnedmediaopportunities.
    • Monitorindustrynews,markettrends,competitiveactivity,andstakeholderdevelopmentstoprovideactionableinsights.
    • Coordinateintegratedcampaignsacrossearned,owned,social,digital,andinfluencerchannels.
    • Participateinclientmeetingsandcontributethoughtfulrecommendationsthatsupportbusinessobjectives.
    • ManagetimelinesandworkflowsassociatedwithMedical,Legal,andRegulatory(MLR)reviewprocesses.
    • Mentorandsupportjuniorteammembers,helpingfosteracollaborativeandhigh-performingteamculture.
    • Contributetonewbusinessopportunities,researchefforts,andagencygrowthinitiatives.

    Experience that contributes to success:

    • 3+yearsofexperienceinpublicrelations,communications,integratedmarketing,orhealthcarecommunications.
    • Experiencesupportingproductcommunications,diseaseawareness,corporatecommunications,oradvocacyprogramswithinregulatedhealthcareenvironments.
    • WorkingknowledgeofpharmaceuticalMedical,Legal,andRegulatory(MLR)reviewprocessesandtheabilitytomanageprojectsthroughapprovalworkflows.
    • ExperienceusingVeevaPromoMats(orsimilarpharmaceuticalcontentreviewandapprovalplatforms)tosupportmaterialsubmission,routing,review,andapprovalprocesses.
    • UnderstandingofFDAregulationsandhealthcareindustrycomplianceconsiderationsastheyrelatetocommunicationsandmarketingactivities.
    • Experience supportinghealthcare,pharmaceutical,biotech,wellness,medicaldevice,orpatientadvocacyclients.
    • Strong writingandeditingskillswiththeabilitytoadaptcontentformultipleaudiences (patients, caregivers, consumers, HCPs) andchannels.
    • Understanding ofthehealthcarelandscape,includingpharmaceuticalcommunications,diseaseawarenesscampaigns,andstakeholderengagement.
    • Experience supportingintegratedcampaignsthatincorporateearnedmedia,digital,social,andcontentstrategy.
    • Strong organizationalskillswiththeabilitytomanagemultipleprioritiesinafast-pacedenvironment.
    • Proven abilitytoworkcollaborativelyacrossteamsandbuildstrongrelationshipswithclientsandcolleagues.
    • Media relationsexperienceandfamiliaritywithhealthcaremedialandscapesareaplus.
    • Bachelor's degreeinCommunications,PublicRelations,Journalism,Marketing,LifeSciences,orarelatedfield.
    • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

    #LI-DG1

    Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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