General Purpose & Essential Duties:
The Sales Manager is responsible for leading and managing the overall sales efforts for both Residential and Commercial/Small Business customer verticals within their assigned territory. This role is accountable for developing and executing sales strategies, managing a team of sales professionals, achieving growth targets, and ensuring excellent customer experiences. The Sales Manager aligns departmental goals with company objectives and plays a key role in sustaining Guardian's strong market presence.
- Achieve growth and meet or exceed monthly residential and commercial sales targets by successfully managing the sales team.
- Hire, train, mentor, and manage sales representatives in both Residential and Commercial/Small Business segments.
- Organize and oversee schedules, territories, and performance of sales team members.
- Conduct timely and constructive performance evaluations; handle employee discipline and termination in accordance with company policy.
- Provide leadership that motivates and encourages the sales team to consistently achieve quotas.
- Develop and implement strategic sales plans to expand Guardian's customer base and strengthen its market presence.
- Review and analyze sales reports; use data to forecast, set targets, and identify new markets and customer preferences.
- Consult with potential customers to understand their needs and recommend appropriate equipment, products, or services.
- Ensure execution of sales strategies, promotional programs, and contests in line with annual objectives.
- Collaborate with VP of Sales on setting sales quotas, developing budgets, and creating retention programs.
- Monitor and approve departmental expenses.
- Represent the company at trade shows, industry events, and community networking opportunities.
- Resolve customer complaints and operational issues to ensure efficient and positive sales operations.
- Identify market trends, emerging opportunities, and competitive activity; provide insights to leadership for strategic planning.
Required Skills, Abilities, Education & Experience:
- Excellent verbal and written communication skills.
- Strong sales, negotiation, and customer service skills.
- Effective supervisory and leadership skills with the ability to inspire and drive results.
- Demonstrated ability to build and maintain strong client relationships.
- Excellent organizational skills with attention to detail.
- Strong time management and problem-solving abilities.
- Proven ability to drive the sales process from plan to close.
- Proficient in Microsoft Office Suite or related software.
- Ability to analyze data and provide actionable insights.
- Bachelor's degree in Business, Sales, or related field, OR equivalent work experience.
- At least 3-5 years of sales leadership experience in a service-based industry.
- Proven success in both residential and/or commercial sales leadership roles.
- Consistent record of meeting or exceeding sales targets.
- Experience in mentoring and developing sales professionals.