Sales Development Representative

Title: Sales Development Representative

Location: United States Remote

Department: Business Development

Working Hours: US and Canada business hours

Compensation: Fixed Salary + Uncapped Commission

About the Role

consumr.ai, a ProfitWheel company, is looking for a Sales Development Representative to help build our enterprise sales pipeline across the United States and Canada. This role is for someone who knows how to find the right business, identify the right decision maker, get their attention, start a conversation, qualify the opportunity, and book a meaningful demo for our sales team.

This is not a role where success is measured simply by how many emails you send or how many numbers you dial. Your primary objective is to generate Sales Qualified Leads from businesses that have a genuine fit with consumr.ai and set up call bookings with Sales Managers.

You will research target companies, identify relevant stakeholders, reach them through email and phone, navigate gatekeepers, establish relevance, qualify interest, and secure demo meetings with decision makers. Because most of your conversations will be with professionals in the top management across the United States and Canada, exceptional spoken and written formal English is essential.

Highlights

• 1 to 3 years of experience in Sales Development, Business Development, SaaS sales, inside sales, or enterprise prospecting is preferred

• Exceptional spoken and written English with the confidence to conduct cold calls with senior professionals in the United States and Canada

• Hands on experience with CRM and prospecting platforms such as HubSpot, Apollo.io, or similar tools

• Strong ability to research companies, identify relevant decision makers, validate contact information, and build targeted prospect lists

• Experience using email, phone, LinkedIn, and other channels together to create sales opportunities

• Understanding of outbound email deliverability, list hygiene, sending volumes, bounce management, sender reputation, and unsubscribe practices

• Ability to distinguish between a meeting and a genuine Sales Qualified Lead

• Comfortable working independently from home.

• Goal oriented and comfortable working against defined targets for qualified meetings and pipeline creation

What will you do?

• You will identify companies across the United States and Canada that match the target customer profile defined by the business.
• You will research those organizations before reaching out and determine which teams, functions, and decision makers are most likely to have a genuine need for consumr.ai.
• You will use tools such as Apollo.io, HubSpot, LinkedIn, company websites, and other research sources to identify and validate relevant contacts.
• You will execute structured outbound campaigns using email, phone calls, LinkedIn, and other approved channels.
• Cold calling will be an important part of this role. You should be comfortable speaking with receptionists, assistants, gatekeepers, managers, directors, vice presidents, and senior executives and finding a credible path to the right decision maker.
• You will communicate the value of consumr.ai clearly enough to create curiosity and earn a conversation. You will not be expected to conduct the full product sale. Your responsibility is to establish relevance, qualify the prospect, and secure the next conversation with our sales team.
• You will qualify prospects against defined criteria before converting them into Sales Qualified Leads.
• You will book demo and discovery calls for the sales team and provide complete context on the company, contact, reason for interest, relevant business problem, conversations already conducted, and any other information that will help the seller take the opportunity forward.
• You will maintain every meaningful activity within the CRM, including contact information, calls, emails, responses, qualification notes, meeting details, follow ups, and lead status.
• You will work closely with the sales team to understand which meetings converted into genuine opportunities and use that feedback to continuously improve targeting and qualification.

Outbound email & Deliverability

• We expect our SDRs to understand that outbound email is not simply about sending the maximum possible number of messages.
• You should understand how email sending behavior can affect the reputation of a company domain and its ability to reach the inbox.
• You should be familiar with concepts such as sender reputation, bounce rates, email verification, clean contact lists, sending limits, sequence management, unsubscribe handling, spam complaints, SPF, DKIM, and DMARC.
• You will be expected to follow approved sending practices, avoid sudden or irresponsible sending patterns, remove invalid contacts, respect opt outs, monitor bounce and engagement signals, and escalate potential deliverability issues before they become larger problems.
• You are not expected to be a technical email administrator, but you should understand how your outbound activity can either protect or damage the reputation of a sending domain.

What are we looking for?

• You communicate extremely well in English.
• You should be able to speak naturally and confidently rather than sound as though you are reading from a script.
• You know how to open a cold conversation, explain why you are calling, handle an objection, ask the right questions, and earn the next step.
• You understand that good prospecting begins with research. You should be able to look at a business, understand what it does, identify whether it fits our target profile, and determine who within that organization is worth approaching.
• You are comfortable using Apollo.io or similar prospecting platforms beyond simply downloading contact lists. You should understand filters, account research, contact selection, enrichment, sequences, activity management, and basic performance analysis.
• You are comfortable working with HubSpot or another modern CRM and understand that if an activity or conversation is not recorded properly, the rest of the sales organization cannot act on it effectively.
• You are persistent without becoming careless or repetitive.
• You understand that one well researched opportunity with the right decision maker is more valuable than hundreds of poorly targeted emails.
• You should be comfortable being measured against clear outcomes and continuously improving your approach based on results.

What Success look like

Success in this role will primarily be measured by the quality of pipeline you create. We will look at the number of qualified demo meetings booked, meetings that actually take place, Sales Qualified Leads accepted by the sales team, conversion from outreach into qualified opportunities, and the commercial pipeline created from your work. We will also look at the quality of your targeting, CRM discipline, contact data accuracy, email health, follow up discipline, and the quality of information handed over to the sales team. Activity matters, but activity without qualified pipeline is not success.

Remote work and working hours

This is a work from home role based in United States or Canada. You will need a reliable high speed internet connection, dependable power backup, a good quality headset, and a professional environment where you can conduct frequent business calls without interruption.

About consumr.ai

consumr.ai is an AI powered consumer research platform built by ProfitWheel. The platform enables organizations to conduct consumer research using real and verifiable consumer data at scale and helps businesses answer important consumer, marketing, brand, product, and business questions significantly faster than traditional research approaches. Our sales team engages with enterprises, agencies, marketing organizations, insights teams, and other businesses across North America. As an SDR, you will often be the first person from consumr.ai that a prospective customer speaks with. The quality of that first interaction matters.

We are looking for people who can create that interaction intelligently, professionally, and consistently.