Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
Continuous professional growth and leadership opportunities.
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
SHI is seeking a high-potential Sales Coach to support the development of our sales talent and strengthen execution of our sales methodology across the business. This role reports directly to the Vice President of Sales and serves as a key resource in helping sellers build the skills, habits, and discipline needed to succeed at SHI.
The Sales Coach will immerse themselves in SHI’s business, tools, go-to-market priorities, and sales motions, then apply that knowledge to coach sellers and emerging leaders on how to execute with consistency and impact. This position is both a development role and a business-impact role, designed for individuals who are passionate about developing people, highly coachable, strong in sales fundamentals, and interested in preparing for future front-line leadership opportunities.
Role Description
Build fluency in SHI’s business model, sales organization, customer segments, tools, sales plays, and internal resources to ensure coaching is practical, relevant, and aligned with how SHI sells.
Coach sellers to execute SHI’s Customer Centric Approach, including Prepare with Intent, Question-Based Selling (QBS), BANTC, connecting value to need, and effective co-selling.
Reinforce core seller capabilities such as developing account strategies, prospecting with purpose, qualifying opportunities, articulating SHI’s value, and progressing opportunities with strong customer alignment.
Partner with sales leaders to support newly promoted sellers, developing sellers, and other targeted talent through structured coaching engagements, small-group coaching, observation, and follow-up.
Deliver consistent coaching cadences to improve execution in customer activity, pipeline creation, opportunity progression, and overall seller discipline.
Leverage data to identify trends, diagnose gaps, and guide sellers toward high-impact actions, supporting leaders and sellers in inspecting performance and creating strategic coaching conversations.
Share coaching insights, recurring themes, and development trends with the Vice President of Sales and front-line leaders to influence talent priorities and improve seller readiness.
Support onboarding and development initiatives tied to sales methodology, seller skill-building, go-to-market (GTM) priorities, and solution-pillar focus areas.
Build leadership readiness by working closely with front-line leaders, observing business operations, and developing skills for future leadership roles.
Operate as leadership bench strength for future front-line management opportunities, demonstrating a mindset of learning, accountability, influence, and execution.
Behaviors and Competencies
Adaptability: Can adjust to changes in the work environment, manage multiple tasks, and effectively handle uncertainty.
Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.
Collaboration: Can actively participate in team discussions, respect differing opinions, and collaborate with others to achieve common goals.
Creativity: Can demonstrate creativity in problem-solving, considering multiple perspectives and exploring diverse options.
Emotional Intelligence: Can identify and manage personal emotions and begin to recognize others’ emotions in moderate situations.
Instructional Design: Knowledge of fundamental instructional design theories and models, such as ADDIE and SAM.
Technical Expertise: Can apply technical knowledge and skills effectively in most situations, with occasional guidance.
Continuous Improvement: Can identify moderate areas for improvement and implement moderate changes.
Skill Level Requirements
Strong consultative selling capabilities and understanding of seller development principles
Ability to coach to a defined sales methodology rather than focusing solely on activity motivation
Excellent communication and facilitation skills with the ability to influence stakeholders across multiple levels
Analytical ability to interpret sales data and business trends to identify coaching opportunities and inform action plans
Strong organizational skills, attention to detail, and ability to drive accountability
Demonstrated learning agility, coachability, and adaptability
Ability to build trust while maintaining a high standard for execution
Other Requirements
Completed Bachelor’s Degree or relevant work experience
1-3 years of experience in a sales, sales leadership, sales enablement, or sales development role
Ability to travel 10%
Proficiency in the following applications/platforms:
Windows OS
Microsoft Office, specifically Word, Excel, PowerPoint, and Outlook
Microsoft Teams or Webex
Microsoft SharePoint utilization
Content creation, authoring, or capture tools such as Adobe Acrobat, Microsoft Publisher, and SnagIt
Familiarity with customer-centric selling concepts, including preparation, questioning, qualification, articulating value, and co-selling
The estimated annual pay range for this position is $80,000 - $120,000 which includes a base salary and bonus The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Constantly growing in response to the needs of our customers in all sectors and verticals, SHI has transformed itself from a $1 million "software-only" regional reseller into a $8.5 billion global provider of information technology products and services. Dynamic, scalable, innovative solutions delivered with world-class customer support have made SHI the complete IT hardware, software and professional services solution provider it is today.
Under the guidance of our current ownership for nearly 30 years, SHI has never been faced with a merger or acquisition that could distract us from supporting our customers. Remaining focused on the job at hand has allowed us to forge long-term relationships with the clients and OEM partners who remain our most loyal and ardent supporters. The most important metric by which success can be measured - the rate at which we retain our customers - is 99%, ranking SHI among the highest in our industry or any other!