Sales & Account Manager
Location: Portland, OR (field-heavy; regional and national travel required)
Compensation: $65,000-$75,000 base + profit-sharing
Reports to: General Manager (Integrator)
About Good Wolf Probiotic Sodas
Good Wolf is a fast-growing Oregon-based modern soda brand. We exist to help families slow down and make sweet memories. Most modern sodas are intense and built for adults. Ours are light and refreshing: less sweet, gently carbonated, real fruit inside, 2 billion gut-healthy probiotics, and no added sugar. Good Wolf is THE Probiotic Soda made for the whole family.
We are a small team with aggressive growth targets. We care deeply about how we grow, not just how fast. Integrity, follow-through, and respect for each other's time matter here. This is a hands-on role in a growing company. We're looking for someone who wants to build something, not just maintain it.
The Role
This is a field-first sales and account management role. You own wholesale growth from end to end: managing distributor relationships, supporting and growing current retail accounts, executing demos, and prospecting new doors. You operate with high autonomy, keep Elias informed without pulling him in, and treat CRM hygiene as non-negotiable. At least half your time is in person. You pair store visits, demos, and promo audits to make every trip count.
What You'll Own
Merchandising & Account Support
- Keep current retail accounts stocked, faced, and supported
- Audit promo compliance and ensure Good Wolf is merchandised correctly in the modern soda set
- Pair store visits with demos and promo checks to maximize every trip
- Relay real-time buyer and shopper feedback to the GM
Demos & In-Store Activations
- Coordinate and execute in-store demos across accounts
- Represent Good Wolf with energy and brand consistency
- Use demo time to build relationships with store staff and buyers
Wholesale Outreach & Broker Management
- Prospect new retail doors and follow up on leads daily
- Manage the broker relationship and hold them accountable to activity
- Own the pipeline from outreach to first PO and beyond
Distributor Management
- Maintain strong relationships with regional distributors
- Conduct regular ride-alongs and check-ins
- Manage POs, reorders, and any distributor reporting requirements
CRM & Reporting
- Keep HubSpot clean and current: every account, every visit, every follow-up
- Upload distributor reports and track velocity data
- Flag anything that needs Elias's attention; handle the rest yourself
Typical Weekly Time Allocation
- Merchandising & retailer support: ~8 hours
- Coordinating demos & in-store activations: ~2 hours
- Wholesale new sales & broker management: ~8 hours
- Distributor management (including ride-alongs): ~12 hours
- CRM hygiene, promo auditing, report uploads, misc: ~10 hours
What We Don't Want
- Someone who avoids field work or treats this as a desk job
- Someone who treats the CRM as a reporting burden rather than a visibility tool
- Someone who needs constant direction or lets things slip without a manager watching
- Someone who chases new accounts while letting existing relationships go stale
What You've Done Before
Must haves:
- Food & beverage or CPG sales experience
- Distributor or broker management experience
- Demo and in-store activation experience
- CRM experience (we use HubSpot)
Compensation & Benefits
- $65,000-$75,000 base salary
- Performance incentive: 2.5% of total YoY revenue growth
- Health Insurance
- Generous PTO
- Paid travel for trade shows and industry events (roughly 12 trips per year, 1-5 days each)
- Real growth opportunity as the company scales