Robb Report: Senior Social Media Editor

Robb Report is the leading voice in global luxury. The award-winning magazine showcases the ideas, opinions, products, and experiences that are shaping the luxury industry, and provides a sophisticated, affluent readership with detailed insight into fine design, quality and heritage as well as ground-breaking new developments in tech and manufacture. Covering automobiles, yachts, real estate, private jets, style, watches, art, spirits, food, wine and more, robbreport.com builds on that mission with a robust portfolio of daily online news and features.

Robb Report’s editorial staff comprises 20+ talented writers, editors, and designers, including print and digital staff. Together, the team produces 10-12 magazines each year and hundreds of digital stories every month. Robb Report is seeking a creative, analytical, and highly motivated social media editor to elevate our presence across all social platforms. This role is ideal for someone with a deep understanding of the lifestyle space, a reporter’s eye for compelling stories, and the ability to drive engagement through innovative content strategies. The ideal candidate will be an adept storyteller with a proven track record of growing brand audiences and an enthusiasm for keeping Robb Report at the forefront of social media.

This position reports to the Digital Director.

Responsibilities:

• Collaborate with the senior social media manager to strategize, execute, and support Robb Report’s social media presence across platforms, especially but not limited to Instagram and TikTok.
• Use data and analytics to develop and maintain a content calendar and posting schedule aligned with brand goals and seasonal trends.
• Deliver pithy, authoritative, and shareable posts that engage our audience, and consistently gain followers.
• Engage with and respond to audiences on all platforms, ensuring Robb Report remains central to conversations around luxury, lifestyle, and premium content.
• Create original content series, hashtags, and innovative campaigns that resonate with new audiences, broadening our market reach.
• Analyze, interpret, and report on key performance indicators (KPIs) such as engagement rates, impressions, video watch times, and click-through rates to refine and optimize strategies.
• Work closely with editors to align social content with editorial goals, monitor social trends, and make real-time recommendations to engage users and drive traffic.
• Collaborate with the video department to produce and execute high-quality social video content on a consistent basis.
• Maintain cultural sensitivity and awareness, ensuring content resonates with a global luxury audience.
• Work occasionally with the Integrated Marketing and Client Services teams to plan and execute sponsored content and branded campaigns.
• Manage live social media coverage at events to maximize engagement and enhance Robb Report's presence in the luxury space.
• Stay at the forefront of social innovation, exploring new channels, formats, and trends to ensure Robb Report remains ahead of the curve.

Requirements:

• Bachelor’s degree in Journalism, Communications, or a related field.
• Minimum 3 years of social media experience, ideally with media, lifestyle publications, or editorial-focused roles.
• Strong understanding of social media strategies for traffic growth and engagement, including experience with SEO principles as they apply to social content.
• Demonstrated creativity in content ideation, series development, and innovative social campaigns.
• Proficiency with social media management and analytics tools (e.g., Later, True Anthem, Google Analytics, Sprinklr, CrowdTangle).
• Proven track record of increasing brand audience and engagement through data-driven content strategies.
• Excellent project management skills with the ability to manage workflows, timelines, and communication across departments.
• Flexibility with hours, as off-shift and weekend work may be required for live event coverage.
• Exceptional communication and collaboration skills, with an understanding of Meta’s publishing tools (e.g., Branded Content Tool, Audience Optimization Tool) for content promotion and partnership integration.
• Basic photo/graphic/video editing skills a plus (Adobe Suite)

A good faith estimate of the salary range is $90,000 - $100,000 upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role.

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we have launched a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment that fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.

About Robb Report: For nearly 40 years, Robb Report magazine has served as the definitive authority on connoisseurship for ultra-affluent consumers. Robb Report not only showcases the products and services available from the most prestigious luxury brands around the globe, but it also provides its sophisticated readership with detailed insight into a range of these subjects, which include sports and luxury automobiles, yachts, real estate, travel, private aircraft, fashion, fine jewelry and watches, art, wine, state-of-the-art home electronics and much more. For connoisseurs seeking the very best that life has to offer, Robb Report remains the essential luxury resource.

About PMC:    

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com