We're looking for a Regional Sales Manager (RSM) to play a vital role in our commercial team. The Sales organization is instrumental in shaping Yerba Madre's territory and channel expansion strategies, route‑to‑market execution, distributor management, and sales operations across U.S. and international markets.
As a Regional Sales Manager, you will be responsible for harmonizing and implementing Yerba Madre's commercial strategy and brand standards throughout your assigned region. You'll deliver value by driving strategic business planning with distribution partners, leading market execution, supporting Key Accounts programs, and elevating Yerba Madre's marketing initiatives at retail. Join us in driving the success and growth of the Yerba Madre brand across your market
How You'll HelpYou'll lead the annual planning process with distributor partners to ensure alignment with Yerba Madre's priorities, setting the foundation for successful execution throughout the year.
By conducting consistent monthly and quarterly reviews, you'll ensure progress toward goals, address gaps proactively, and capitalize on opportunities.
Your presence in the market—attending sales meetings, leading trainings, and conducting store visits—will ensure executional excellence and continuous improvement across your region.
TravelTravel is an integral part of this role and is expected to represent approximately 40% of work‑related activities.
What We OfferThe pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.
Headquartered in Sebastopol and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration.
As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visitwww.YerbaMadre.com.