| Location | Plano, TX |
| Salary | $60 |
Review talent-facing channels, including LinkedIn, Glassdoor, Indeed, career websites, and search results, and provide a prioritized list of improvements.
Update and maintain talent-focused social media and employer brand content.
Claim, refresh, and optimize employer review profiles across relevant platforms.
Establish baseline metrics for followers, career-site traffic, applications, and employer ratings.
Partner with Corporate Communications to ensure talent content aligns with broader company brand standards and messaging.
Develop and execute employer brand awareness campaigns targeting talent across the DFW market.
Create campaigns centered on employee experiences, workplace culture, office life, and priority hiring needs.
Support open positions through targeted content and promotional campaigns across relevant talent channels.
Identify opportunities to increase employer visibility and awareness among target talent pools.
Build and execute programs designed to generate a strong pipeline of qualified applicants.
Balance applicant volume with candidate quality.
Partner with recruiters to identify priority positions and target talent pools.
Align campaigns, messaging, and marketing spend with recruiting priorities.
Build and grow talent communities using recruiting CRM platforms.
Develop candidate nurture programs to maintain engagement with prospective talent.
Partner with Recruiting Operations to improve career pages, job postings, and applicant tracking processes.
Track applicant sources, cost per application, and conversion rates.
Gather recruiter feedback regarding applicant quality and optimize targeting and messaging accordingly.
Launch short-form video content programs on LinkedIn featuring recruiters, hiring managers, and employees.
Create content formats, script frameworks, simple filming guidelines, and consistent publishing schedules.
Coach recruiters and hiring managers on-camera presence and consistent social media participation.
Develop content calendars and shared content libraries for recruiting-focused employee posts.
Partner with Corporate Communications to ensure employee social content follows established company guidelines.
Work with HR/Culture teams to identify employee stories, culture initiatives, and internal programs suitable for external employer brand content.
Report on key employer branding and recruiting metrics, including:
Reach
Engagement
Career-site traffic
Applications
Cost per application
Lead-to-application conversion
Applicant quality
Recruiter inbound
Establish performance baselines and measure campaign effectiveness.
Recommend next steps involving paid media, events, recruiting tools, and other channels.
Develop budget recommendations and projected return on investment.
4+ years of experience in recruitment marketing, employer branding, social media marketing, or content marketing with a hiring/recruiting focus.
Portfolio demonstrating short-form video and social content that you planned, produced, filmed, or edited.
Experience auditing and improving employer brand channels such as LinkedIn, Glassdoor, and Indeed.
Experience driving applications or qualified leads through LinkedIn, job boards, social media, email, or other digital channels.
Hands-on experience with an Applicant Tracking System (ATS) and recruiting CRM.
Experience with career-page configuration, talent communities, candidate nurture programs, and source tracking preferred.
Ability to coach non-content creators to appear confidently on camera and post consistently.
Strong writing, storytelling, and content development skills.
Basic video editing skills using tools such as CapCut, Descript, or similar platforms.
Data-driven approach to connecting employer brand and recruitment marketing activities with hiring outcomes.
Ability to work independently and build programs from the ground up.
Experience running paid LinkedIn campaigns.
Knowledge of SEO/SEM and search marketing.
Experience with email nurture campaigns.
Event marketing experience, including in-person or virtual events.
Experience working in technology, consumer electronics, or large enterprise organizations.
University or early-career recruitment marketing experience.
Knowledge of the DFW talent market.
The role will sit within the Talent Acquisition team and collaborate closely with:
Recruiters & Hiring Managers
Understand priority hiring needs.
Identify relevant employee stories.
Develop content that attracts qualified applicants.
Recruiting Operations
Improve career-site configuration.
Enhance job posting quality.
Improve applicant tracking and source attribution.
HR/Culture Team
Identify employee stories, culture programs, and internal initiatives that can be translated into external employer brand content.
Corporate Communications
Ensure talent content aligns with company brand standards, messaging, and social media guidelines.
Coordinate on broader company announcements, press-related content, and consumer-facing communications where applicable.