Job Description: Position Purpose:
Develop, edit, and maintain client and plan member-facing health and wellness education materials across various digital modalities. Provide digital communications viewpoint in the planning, implementation and evaluation of communications campaigns.
Education/Experience:
Bachelor s degree in Health Communication, Health Education, Journalism, Marketing, related field, or equivalent experience. 3 years of consumer communications or web/social media or mobile communications experience, preferably in a healthcare environment.
Develop health and wellness education content for a variety of communication mediums, ensuring materials adhere to health literacy and plain language requirements and accommodate blind, disabled and aging populations
Assist with various website and campaign performance reports and analysis, including portal metrics and e-mail campaign effectiveness
Manage social media presences across multiple platforms, including Facebook, Twitter, LinkedIn, etc.
Research relevant developments in digital publishing, Search Engine Optimization (SEO), and social media and understand ongoing innovations
Tag and properly keyword content postings for (SEO)
Plan, coordinate, execute, and monitor website content to ensure consistency with style guidelines, health literacy best practices, content schedule
Contribute to digital content strategy for client and plan member-facing products, including the development of concepts for online, PDF, mobile, websites, new products and existing product suite through prototypes, wireframes and storyboards
Stay abreast of web and accessibility standards; regularly review and analyze company digital offerings to ensure alignments with best practices and trends
Collaborate with information technology department to test, analyze, and produce new and engaging digital communication offerings
Performs other duties as assigned
Complies with all policies and standards
EEO:
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
| Story Behind the Need Business Group & Key Projects | ||||
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| Typical Day in the Role | ||||
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| Compelling Story & Candidate Value Proposition | ||||
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| Candidate Requirements | ||||
| Education/Certification | Required: i.e. High School diploma | Preferred: Bachelor s Degree | ||
| Licensure | Required: N/A | Preferred: None | ||
| Must haves: 3 years of experience in Digital Communications or a related field Proficiency in content management systems (CMS) such as Adobe Experience Manager (AEM) or Sitecore (3 years) Note: candidate does not need to be a web developer or know HTML. Nice to haves: Experience with Sitecore and/ or Adobe Experience Manager (AEM), healthcare experience Disqualifiers: limited to no content management and Digital experience Performance indicators: Assignments or work are completed within expected timeframes, work is completed with high accuracy/ quality, candidate is available on Teams throughout the workday and promptly responds to messages Best vs. average: The best person in the role promptly completes their work with a high degree of precision. The average person in the role completes their work within established time frames, the work is high quality however, some errors or issues are detected. | |||
| 1 | Proficiency in content management systems (CMS) such as Adobe Experience Manager (AEM) or Sitecore (3 years) | ||
| 2 | Proven experience in web and/or digital content management, preferably within the healthcare or insurance industry (3 years) | |||
| 3 | Exceptional communication, interpersonal, and problem-solving skills, with a customer-centric mindset and attention to detail. | |||
| Candidate Review & Selection | ||||
| Projected HM Candidate Review Date: | |||
| Number and Type of Interviews: | 1 or 2 interviews, 30min in length | |||
| Extra Interview Prep for Candidate: | None | |||
| Required Testing or Assessment (by Vendor): | None | |||
| Manager Communication Preferences & Next Steps | ||||
| No specialty requirements | |||
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