POSITION: Portfolio Marketing Manager
COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $75,000 - $115,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.
SUMMARY
The Portfolio Marketing Manager is a highly organized, creative, and detail-oriented executor responsible for the successful branding, launch, and ongoing marketing execution for a portfolio of properties. This role is central to ensuring all marketing campaigns-across digital, social, and physical channels-are launched on time, within budget, comply with fair housing standards, and align with Subtext's high standards of quality and excellence. The ideal candidate thrives in a fast-paced environment, has a passion for brand storytelling, and excels at project management.
Key Responsibilities
- Oversee and drive digital presence and strategy for a portfolio of communities ensuring accuracy and brand position.
- Ensure accuracy and continuity in messaging across platforms including property websites, ILSs, directories, and review sites.
- Develop and review/approve, and guide the execution of monthly marketing plans (MMP) for the assigned portfolio, ensuring alignment with property goals and brand strategy.
- Leads the planning, execution and results of renewal efforts.
- Review annual marketing plans for accuracy, overall strategy, and alignment with market conditions.
- Serve as the lead strategist for the execution of in market strategies (outreach, resident events, business partnerships, pop-ups, housing fairs, etc.) tracking progress and results and ensuring efforts are within budget.
- Implement accurate lead management and tracking strategies, reporting on performance metrics (e.g., lead generation, website visits) and providing actionable insights and recommendations.
- Oversee social media expectations and standards are met at each community and provide training as needed.
- Identify new and creative marketing and advertising opportunities in each market as needed.
- Assist in creating property level annual marketing budgets based on property needs and market conditions.
- Review and approve review responses.
- Conduct weekly audits on all marketing channels, execution of marketing plans, and KPI's.
- Keep abreast of specific market changes, competitors, and outside factors affecting property performance. Make marketing recommendations to address as needed.
Marketing Support and Collateral
- Design and create marketing copywriting as needed. (emails, website copy, ad content)
- Plan and coordinate lifestyle photoshoots (including model sourcing and vendor management).
- Consult on property photoshoots.
- Source and coordinate promotional items based on campaign goals and property brand guidelines.
- Identify, design, and source signage needs for each community as needed.
- Develop and maintain a comprehensive resource library within Google drive (featuring recorded training and How-to guides)
Team Support at Guidance
- Keep abreast of industry changes, marketing trends, and new digital strategies.
- Provide team member performance feedback to Portfolio Managers as needed with supporting documentation.
- Provide Monthly Marketing Report to Portfolio Manager and Client on each community.
- Assist in providing hands-on training and guidance for the proper implementation of all community-level initiatives.
- Deliver focused strategy and advanced support to drive immediate performance improvements when needed.
- Assist successful rollout of the brand ambassador program
- Collaborating with internal teams, external agencies, and clients to execute effective strategies tailored to property and client goals.
- Support PMs with Red Light communities, to include contributing to leasing and marketing strategies, organizing training sessions, and ensuring team implementation of devised plans.
- Participate in the testing of new tools, workflows and SOPs and provide quality control feedback on new and existing processes.
- Support the Associate Director of Brand Marketing in assigned projects, as delegated.
- Ensure all marketing efforts are compliant with fair housing and diversity standards.
- Provide exceptional customer service/assistance to communities and HQ team members. Expect travel commitments of up to 30%, as directed by the team lead.
Qualifications
Required Skills & Experience
- 3- 5 + years of progressive experience in marketing execution, brand management, or portfolio management, with a strong preference for experience within the luxury or high-end multi-family housing industry.
- Proven expertise in managing and growing social media channels for a business/brand.
- Strong proficiency in Asana (or similar project management software) and the Google Workspace suite.
- Demonstrated ability to create high-quality marketing assets using Canva (or Adobe Creative Suite).
- Exceptional organizational, written, and verbal communication skills.
- Experience with advertising and media placements (digital campaigns, email marketing).
Preferred Qualifications
- A Bachelor's degree in Marketing, Communications, or a related field.
- Experience in coordinating professional photo or video shoots.
- Knowledge of Fair Housing laws and regulations in marketing.