CRUNCH FITNESS – PERSONAL TRAINING MANAGER (PTM)
Own the Business. Lead the Team. Drive Revenue.
At Crunch Fitness, the PTM is the CEO of Personal Training inside the club. You are responsible for sales, service, team performance, and client results—all tied to revenue growth and retention.
THE ROLE
The Personal Training Manager drives:
- New client acquisition + retention
- Personal Training revenue growth
- Team development and accountability
- Execution of the full client journey
You don’t manage the business—you own it.
WHAT WINNING LOOKS LIKE
- Hit and exceed monthly revenue + KPI targets
- Drive consistent CrunchOne Kickoff production (50%+ personally)
- Build a high-performing, accountable trainer team
- Deliver elite client experiences that retain and upsell
- Maintain full visibility on business metrics and trends
CORE RESPONSIBILITIES
Sell & Lead from the Front
- Execute at least 50% of all CrunchOne Kickoffs
- Coach trainers on sales, objection handling, and closing
- Drive daily focus on book, show, close
Own the Client Journey
- Ensure strong onboarding and first 90-day experience
- Drive retention through results, accountability, and engagement
- Guarantee consistent delivery of high-quality programming
Build & Develop the Team
- Hire, train, and manage Personal Trainers
- Conduct regular performance meetings and coaching sessions
- Set clear expectations and hold the team accountable
Run the Business
- Manage schedules and resources based on KPIs
- Oversee program quality (dotFIT, tracking, progress reports)
- Maintain clean, accurate reporting (ABC/Datatrak, etc.)
- Communicate performance and action plans to GM
NON-NEGOTIABLES
- Lead by example in execution, energy, and professionalism
- Enforce standards: punctuality, dress code, service, cleanliness
- Deliver consistent, measurable results
- Take full ownership—no excuses, only solutions
QUALIFICATIONS
- CPR Certified (required)
- National PT Certification (NASM, ACE, ACSM, NSCA, etc.)
- High School Diploma (required) | Degree (preferred)
- 1–2 years Personal Training experience (preferred)
- Leadership + consultative sales experience (strongly preferred)
SKILL SET
- Sales leadership and closing ability
- Coaching, development, and accountability
- Strong communication and relationship-building
- Operational command of Crunch systems (ABC, dotFIT, etc.)
- High energy, high standards, results-driven mindset
PHYSICAL DEMANDS
- Active presence on the floor and in sessions
- Ability to demonstrate exercises and lift 50 lbs
SCHEDULE
- Full-time, flexible availability
- Nights, weekends, and holidays as needed
WHY CRUNCH
- Uncapped bonus potential tied to performance
- Leadership growth path within a scaling brand
- High-performance culture with real opportunity to win
- Ability to build and scale your own business inside the gym
BOTTOM LINE
This role is for leaders who sell, coach, and execute at a high level.
If you can build people, drive revenue, and own results—you’ll dominate.
Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.
Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch’s signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.