| Location | Detroit, MI |
Responsibilities
Plan, launch, and optimize paid campaigns across Google, LinkedIn, and other relevant channels (including ABM campaigns against our target account list)
Own budget allocation and report on ROI, CAC, and pipeline contribution
Own website SEO optimization
Build and run testing frameworks across creative, targeting, and landing pages
Set up tracking, attribution, and reporting infrastructure
Manage CRM and website integrations
Brainstorm with the Head of Marketing on content and brand to build high-converting campaigns
Manage vendor and agency relationships as needed (outsourcing is always second resort at Inbolt)
Lay the groundwork for a performance marketing team as headcount grows
Work alongside the sales team to generate the pipe required
Position details
Role : Performance marketing manager
Direct report: Head of Communication & Marketing
Team: Marketing
Location: US, Detroit or Remote
Start date: ASAP
Contract: Full time
Benefits
Stock-options package
Team-building events & off-sites
Health coverage