Performance Marketing Manager

Inbolt

  • Detroit, MI
  • 6 days ago

    Highlights

    Plan, launch, and optimize paid campaigns across Google, LinkedIn, and other relevant channels (including ABM campaigns against our target account list). Build and run testing frameworks across creative, targeting, and landing pages.

    Numbers & Facts

    LocationDetroit, MI

    Description

    Responsibilities

    • Plan, launch, and optimize paid campaigns across Google, LinkedIn, and other relevant channels (including ABM campaigns against our target account list)

    • Own budget allocation and report on ROI, CAC, and pipeline contribution

    • Own website SEO optimization

    • Build and run testing frameworks across creative, targeting, and landing pages

    • Set up tracking, attribution, and reporting infrastructure

    • Manage CRM and website integrations

    • Brainstorm with the Head of Marketing on content and brand to build high-converting campaigns

    • Manage vendor and agency relationships as needed (outsourcing is always second resort at Inbolt)

    • Lay the groundwork for a performance marketing team as headcount grows

    • Work alongside the sales team to generate the pipe required

    Position details

    • Role : Performance marketing manager

    • Direct report: Head of Communication & Marketing

    • Team: Marketing

    • Location: US, Detroit or Remote

    • Start date: ASAP

    • Contract: Full time

    Benefits

    • Stock-options package

    • Team-building events & off-sites

    • Health coverage

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