Media Manager

CARE CHANGES EVERYTHING.

Media Manager

Apply now

Job Details

Contract Type: Unlimited / Full-Time

Country / City: United States / Stamford, CT

Company: Beiersdorf Inc.

Job Function: Marketing / Market Research

Your Tasks

Strategy Development

• Integrated Media Strategy: Develop and execute a comprehensive performance marketing strategy tailored for the U.S. market, focusing on driving reach and engagement. This strategy should be taken into consideration of a full-funnel approach, ensuring that marketing efforts effectively reach and engage consumers at every stage of their journey in collaboration with other functional leads.
• Cross-Functional Collaboration: Work closely with Brand, eCom, Consumer Experience teams to ensure alignment on marketing initiatives and messaging. Facilitate regular meetings to share insights and updates, ensuring that all teams are informed and engaged in the execution of holistic media strategies.

Channel Management & Optimization

• Paid Media Execution: Own the execution of paid Digital media campaigns across various channels, including Video, Social, Programmatic/Direct buys. Ensure understanding of eCom plans to enhance and promote key eventing periods.
• KPI Definition and Monitoring: Establish clear KPIs for all campaigns with clear measurement plans to hold buys accountable to business results and strong media outcomes. Regularly monitor performance against these metrics and adjust strategies as needed to achieve targets.

Financials and Analytics & Reporting

• Financial Organization: Manage all media budgets on weekly, monthly, annual basis and lead agencies and internal finance partners to ensure performance standards are met. This includes managing flowcharts, auditing, tracking, and reporting. Provide overview and guidance on monthly internal financial reporting, PO management, and invoice processing with support of Media Assistant.
• Media Management: Day-to-day media agency management including media flowcharts, firm/flex commitments, Media Authorization Forms, monthly budget summaries, digital vendor selection/management, brand safety
• Performance Management and Optimization: Work with internal Media Analytics Manager to ensure performance against KPIs established is considered for future strategic and tactical plans. Collaborate with internal teams to understand how each media tactic drives results.

Cross-Functional Collaboration

• Marketing and eCom Alignment: Partnership with marketing teams to ensure creative alignment and execution within key brand drive periods have the same look and feel to brand campaigns with appropriate adaptation for eCom environment. Close collaboration with Integrated Communication teams on overall media investments including Video, Paid Social, Influencer, and Google Search for stronger full-funnel execution. Expected synchronization throughout planning periods for holistic plan development and activation during key eventing timeframes.

.

Your Profile

• BS/BA in relevant field. (MBA Marketing/Business Administration MBA preferred)
• Minimum of 8-12 years of related work experience (digital agency and/or within fast-paced CPG, Beauty, or Health and Wellness verticals)
• Strong analytical and strategic thinking skills, the ability to take initiative and set priorities, and to work independently and in cooperation with others to lead and motivate a team
• Clear understanding of audience development & segmentation, consumer journey mapping, and path-to-purchase conversion funnels
• Understanding of digital media processes and vendors
• Experience with media project management (understanding of user experience, development timelines, KPI setting)
• Understanding and ability to navigate reporting tools and dashboards (e.g. Tableau, Power BI, Looker Studio etc.)
• Flexibility and adaptability to navigate changes and uncertainties that may arise during project lifecycles

Base Salary Range: $132,800- $166,600 base salary

Actual placement within the compensation range may vary depending on experience, skills and other factors.

Additional information

At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America - Recent Awards

• Winner of Comparably''s Award for Best Company Outlook (2021, 2024, 2025)• Winner of Comparably''s Award for Best Company Work Life Balance (2025)
• Winner of Comparably''s Award for Best Company Culture (2023, 2024)
• Winner of Comparably''s Award for Best Company Compensation (2020, 2022-2024)
• Winner of Comparably''s Award for Best Company Perks and Benefits (2024, 2025)
• Winner of Comparably''s Award for Best Company for Happiness (2022,2023, 2024, 2025)
• Winner of Comparably''s Award for Best CEO / General Manager (2020, 2024)
• Winner of Comparably''s Award for Best Sales Team (2023, 2024, 2025)
• Winner of Comparably''s Award for Best Leadership Teams (2020, 2021, 2023, 2025)
• Winner of Comparably''s Award for Best Company for Diversity (2022)

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

Apply now

Benefits vary by role and location. Let's discuss the details.

About Beiersdorf

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity.  We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you'll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported• Nimble teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity, and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

As Media Manager, you will provide thought leadership to strategize and execute media with a Precision Marketing mindset. This role will execute digital marketing and media strategies that are highly targeted and personalized to customized audience segments that deliver positive business outcomes.

The right person for this role will have experience in consumer products and integrated media, media planning/activation, and agency management. The Media Manager will work as part of the Integrated Communications Team and collaborate with the Brand Teams, Cross-Functional Teams, and Agency Network to produce best-in-class media strategies and activations. We operate in a lean and matrixed organization across Global, Regional, and Local (US) which promotes cross-functional collaboration and teamwork.

Further information can be found within our privacy policy . The complete addresses of our affiliates can be found here.

Apply now

Your benefits

International Work Environment

Critical Illness Policy

Attractive Salary

Buddies & Mentoring

Modern Office & Equipment

Health & Wellbeing Offers

Corporate Training & Development

International Work Environment

Critical Illness Policy

Attractive Salary

Buddies & Mentoring

Modern Office & Equipment

Health & Wellbeing Offers

Corporate Training & Development

Get to know: Maureen

Marketing is more than selling-it''s about shaping emotions, understanding people, and building connections. It''s a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I''ve learned to embrace challenges, stay curious, and unlock endless potential.

Marketing

Want to express yourself creatively in a diverse working environment? Do you get colleagues excited about digitalization, want to engage our brands online, and create an attractive customer journey? The tasks in our international Marketing teams are as diverse as our product range!

Find out more

5 / 84

• Intern Shopper Marketing Nivea

Marketing / Market Research | Internship | Amsterdam, Netherlands

• Brand Manager

Marketing / Market Research | Professional | Lisbon, Portugal

• Media Activation Manager

Marketing / Market Research | Professional | Amsterdam, Netherlands

• Media Manager

Marketing / Market Research | Manager | Stamford, CT, United States

• Délégué(e) Pharmaceutique - Région Ouest - Secteur Rennes - Laval - Le Mans

Sales | Professional | flexible, France

More Jobs

Learn more

CARE CHANGES EVERYTHING.

At Beiersdorf, care means much more than just skin care - it is about how we treat one another. Openness, trust, respect, and diversity are the values that define us. We take responsibility for our employees, society, and our planet. That is why CARE is an integral part of our purpose and business strategy. We are looking for colleagues who bring passion, curiosity, and a strong desire to grow. In return, we offer an environment that inspires you, nurtures your strengths, and gives you the space to share your ideas. Together, as a close-knit team, we create innovations that truly make a difference. Discover what makes Beiersdorf unique as an employer.

Care Changes Everything

At Beiersdorf, CARE is more than a value - it is the foundation of our culture and the way we work together every day. That''s why our Employer Value Proposition is Care Changes Everything. It reflects what people can expect when joining Beiersdorf and what makes us unique as an employer. Care shapes how we develop our brands, collaborate across teams, support individual growth, and create a positive impact beyond our business. Our Employer Value Proposition comes to life through four dimensions:

Find out more

We Care For Society & Inclusion

At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We encourage candidates of all abilities to apply and are ready to provide reasonable accommodations to ensure a fair and equitable recruitment process. In order to avoid bias in the selection process, we encourage you to upload your CV without a picture.

Find out more

Application Process

All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.

Find out more

Individual Job Alert

You will automatically be informed of new job offers that match your search criteria.

Create new