Media Director – (hybrid 2 days a week in office)
The ideal candidate is equally comfortable developing upper-funnel brand strategies and connecting those investments to lower-funnel business performance. They thrive in ambiguous environments, confidently guide clients through changing business priorities, and inspire cross-functional teams to deliver thoughtful, measurable solutions.
This leader will serve as a trusted advisor to clients while mentoring teams, driving strategic thinking, and helping shape the future of media within the agency.
Key Responsibilities
- Lead integrated media strategy across all channels, ensuring media investments align with client business objectives.
- Develop omnichannel media plans spanning awareness, consideration, and conversion.
- Partner directly with senior client stakeholders, serving as a strategic consultant and trusted business advisor.
- Translate business challenges into actionable media recommendations supported by data and insights.
- Guide clients through evolving priorities by recommending strategic pivots as market conditions and business goals change.
- Lead and mentor media teams while fostering collaboration across planning, buying, analytics, strategy, creative, and account management.
- Present strategic recommendations, campaign performance, and business insights to executive-level clients.
- Build measurement frameworks that connect media investment to business outcomes, including leads, demand generation, and customer acquisition.
- Collaborate on new business opportunities and contribute to agency growth initiatives.
- Promote a culture of continuous learning, innovation, accountability, and strategic curiosity.
Qualifications
- 10+ years of progressive media strategy and planning experience within an agency environment.
- Proven success leading integrated media programs across channels.
- Strong understanding of how upper- and mid-funnel media influences lower-funnel performance and measurable business outcomes.
- Experience advising clients on evolving marketing strategies in fast-paced, dynamic environments.
- Demonstrated leadership experience managing direct reports while leading cross-functional teams.
- Excellent presentation, communication, and executive relationship-building skills.
- Ability to navigate ambiguity, solve complex business problems, and make informed strategic recommendations.
- Experience partnering with analytics teams to develop measurement frameworks and optimize performance.
Preferred Experience
- Candidates with experience in one or more of the following industries are highly desirable:
Retail, Financial Services, Insurance, Digital Commerce, Secondary Marketplace businesses (e.g., ticketing, resale marketplaces, automotive marketplaces, or similar business models)
- Experience connecting digital with offline media—including television, audio, radio, podcasts, influencers, partnerships, streaming, and out-of-home—to measurable digital business outcomes is especially valuable.
Leadership Profile
- The successful candidate will demonstrate:
- Executive presence with a collaborative leadership style.
- Confidence without ego.
- Intellectual curiosity and a forward-looking perspective on the future of media.
- Comfort working in environments that require agility rather than rigid processes.
- Strong business acumen with the ability to connect marketing strategy to measurable business growth.
#LI-BT1