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Media Coordinator / Specialist – Owned & Operated Media

Iconma

New York, NY

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JOB DETAILS
SALARY
$24–$33 Per Hour
SKILLS
Advertising, Broadcasting, Campaigns, Communication Skills, Data Analysis, Detail Oriented, Digital Media, Digital Video, Discrepancy Report, Entertainment and Media, Establish Priorities, Financial Reporting, Genetics, Health Plan, Identify Issues, Logistics, Marketing, Media Buying and Planning, Media Inventory, Media Schedule, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Multiplatform/Cross-Platform, Multitasking, Network Television, Nielsen Research, On Call, Organizational Skills, Performance Analysis, Performance Tuning/Optimization, Presentation/Verbal Skills, Problem Solving Skills, Promotional Programs, Promotional Strategy, Strategic Planning, Technical Delivery, Time Management, United States Navy (USN), Writing Skills
LOCATION
New York, NY
POSTED
9 days ago
Our Client, a Mass Media and Entertainment company, is looking for a Media Coordinator / Specialist – Owned & Operated Media for their New York, NY/Hybrid location.
 
Responsibilities:
  • Serve as a primary point of contact for implementation across Client USN O&O media inventory.
  • Execute daily and weekly promotional priorities with a focus on accurate log scheduling and timely delivery.
  • Set up campaigns in linear and digital scheduling systems, ensuring alignment with strategic goals.
  • Traffic digital video and display creatives using platforms such as Google Ad Manager, Freewheel, and Campaign Manager, ensuring proper placement across inventory.
  • Monitor campaign performance and conduct data analysis for both linear and digital media efforts.
  • Assist in building custom audience targets using data sources such as Nielsen and 1st/3rd party analytics.
  • Resolve discrepancy reports from the Broadcast Center regarding promos, including during off-hours as part of an on-call rotation.
  • Collaborate with Marketing, Media Logistics, Digital Agencies, and Commercial Operations to ensure network strategies are followed and troubleshoot technical issues as needed.
  • Produce ad hoc reports and support additional duties as assigned.
  • The O&O Media Team is responsible for the strategic execution of promotional content across Client’s owned and operated linear and digital platforms.
  • Our purpose is to ensure that strategic media plans are flawlessly implemented, leveraging data and technology to deliver the right message to the right audience at the right time.
 
Requirements:
  • Broadcast Log Scheduling & Media Operations Interest or Experience: This role is deeply rooted in the execution of promos across linear/digital platforms, which requires solid time management skills, prioritization, detail oriented.
  • Digital Trafficking & Platform Experience: Candidates manage placements across Client’s digital platforms.
  • Data Analysis & Audience Targeting: The role involves monitoring campaign performance and building audience targets using proprietary programs.
  • Familiarity with building custom audiences.
  • Understanding how linear and digital media complement each other in a cross-platform promotional strategy.
  • Prior work in a TV network, or media agency environment, especially with promotional scheduling.
  • Highly motivated individual who takes initiative and has a positive demeanor.
  • Exceptional attention to detail and accuracy in scheduling and trafficking tasks.
  • Proven ability to prioritize and manage multiple tasks in a fast-paced, deadline-driven environment.
  • Strong written and verbal communication skills, with the ability to interface effectively across various departments and levels of the organization.
  • Comfortable working independently and collaboratively, with a proactive approach to problem-solving.
  • Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools.
  • Also excellent working knowledge of Outlook, Excel, PowerPoint.
  • Must have completed a Bachelors Degree in Communications/Advertising or a related field.
  • Cross-Platform Promo Campaign Execution
  • Audience Targeting Initiatives
  • Digital Trafficking & Creative Management
  • Performance Reporting & Optimization
  • On-Call Discrepancy Resolution
  • Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools. Also excellent working knowledge of Outlook, Excel, PowerPoint. 
  • Years experience: 1-2+ years of experience within Communications/Advertising.
  • Strong relationship with numbers
  • Interest in media
  • Fearlessness to ask questions 
 
Why Should You Apply?  
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
 

About the Company

I

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/