Marketing Specialist, Full-time

Job Summary

The Marketing Specialist is responsible for executing Transitions LifeCare’s (TL’s) communications efforts targeted at a wide range of audiences and for ensuring messaging is appropriate for brand and audience. The schedule for this position is Monday-Friday 8:30am-5:00pm.

Responsibilities Include:

• Build and maintain the marketing editorial calendar.
• Create and maintain analytics reporting across platforms, extracting key insights for future campaign development and strategies
• Execute our social media strategy (Facebook, LinkedIn, Twitter, Youtube, Instagram) to achieve broader communication objectives and create content that drives engagement and builds relationships with online audiences and external stakeholders.
• Assist in conceptualizing and executing multi-channel campaigns, leveraging internal support and driving collaboration across the organization.
• Write and edit a variety of documents for internal and external distribution/consumption.
• Increase referrals and length of stay and daily census by promoting TL’s hospice and palliative care at community events.
• Facilitate the referral process as needed and assist the Director of Business Development and Provider Relations Team with referral coordination
• Work in partnership with other departments to help develop and strategize public facing communications, including newsletters. Manage and complete special projects, such as coordinating activities around Transitions’ community partnerships, and other comparable projects assigned to you by the VP of Growth and Strategy and other leaders of the Marketing Department.
• Help create key talks and presentations for the VP of Growth and Strategy.
• Produce regular reports for leadership and run inquiries from organization’s EMR and Marketing / Sales software systems. Position will support a detailed knowledge of Netsmart and SmartMD software systems. 
• Assist in project management of grant work, value-based care contracts, and community partnerships. Be key point of contact for community organizations collaborating with Transitions on contracted projects.
• Manage all Chamber memberships and coordinate with Provider Relations Team and leadership to ensure attendance at key events.
• Occasionally represent Transitions at various external meetings that could include meetings with area providers, industry groups, trade associations and government officials.
• Perform administrative functions such as monthly referral reports, printing materials, creating spreadsheets, etc.
• Develop, order, organize and maintain files, supplies and resource materials for Marketing Department.
• Provide information to community organizations, patients and families, etc. about TL services and assist with giving tours of the TL campus and the William Dunlap Center for Caring.
• Answer and triage inbound questions or direct calls/emails to appropriate staff.
• Assist in generating Marketing Department materials.
• Assist with planning and implementation of events.
• Complete special projects as assigned.
• Perform other duties as assigned by your supervisor.
• Communicate regularly with your supervisor on key activities.

Expectations how you do it

• Model professionalism and empathy by consistently demonstrating compassion, respect, teamwork, and dedication in all interactions with coworkers, customers, and partners.
• Adhere to all TL policies, procedures, and organizational guidelines, ensuring compliance in daily work and decision‑making.
• Deliver care and services in accordance with ACHC Standards and Medicare Conditions of Participation when applicable to your role.
• Comply with all relevant state and federal laws, regulations, and professional standards within your defined scope of responsibility.
• Promptly communicate concerns, issues, or potential risks to your immediate supervisor or another member of the management team to support a safe and effective work environment

Requirements:

• Bachelor’s degree in business or communications.
• Some healthcare experience desired.
• Social media management experience required.
• Computer literacy required, including proficiency in Microsoft Outlook, Word, and Excel.
• Strong verbal and written communication skills.
• Excellent organizational and project management skills.
• Ability to work and communicates with internal and external customers to meet their needs in a polite, courteous, and cooperative manner.
• Flexibility and ability to handle varying workload and responsibilities as necessary.
• Must have access to transportation, and ability to travel within our service area daily.
• This position is based in Transitions’ Raleigh office.