The Marketing Specialist I supports the execution of marketing initiatives by leveraging strong communication skills, basic project coordination experience, and an understanding of customer-centric strategies. This role requires collaboration across teams and a focus on enhancing customer journeys, engagement, and user experience through foundational marketing knowledge and tools.
Support marketing and customer experience initiatives through administrative, research, and coordination tasks.
Create, edit, and manage content and materials using Microsoft Office Suite (Teams, Word, PowerPoint, Excel, Outlook).
Participate in the development of customer-focused materials by applying knowledge of customer journeys, buyer personas, and engagement strategies.
Collaborate with team members via Microsoft Teams to assist in planning and presenting marketing initiatives.
Assist with usability and experience design efforts as part of improving customer interaction and satisfaction.
Contribute to tracking and reporting on customer engagement and satisfaction metrics.
Intermediate proficiency in Microsoft Office Suite (Teams, Excel, Word, PowerPoint, Outlook)
Strong communication and presentation skills, in both in-person and virtual settings
Foundational understanding of customer journeys, buyer’s journeys, or personas
Prior experience in the utilities industry
1 year of experience in project management
2 years in technology customer support or customer service
3 years in usability or customer experience design
Foundational knowledge of Account-Based Marketing (ABM)
Working understanding of B2B customer engagement and satisfaction metrics