Marketing Manager - Wallet, Payments & Commerce

At Apple, we don't just build great products - we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish!

The Wallet, Payments & Commerce marketing team is looking for a Marketing Manager to lead marketing for IDs in Apple Wallet, one of the most meaningful and fastest-growing initiatives in Wallet. In this role, you will own the end-to-end marketing strategy and execution for new state launches across the US, partner closely with issuers and acceptance partners to deliver best-in-class marketing assets, and help define the marketing playbook that will guide this product as it expands globally. This is a high-visibility role for someone who thrives in ambiguity, loves owning a program from strategy through flawless execution, and is energized by the challenge of building something from the ground up - translating an emerging, undefined space into a clear vision, a set of guiding principles, and a roadmap that others can rally around. If you want to help shape how people carry and use identification for years to come, wed love to talk to you.

Key Qualifications

• Proven experience leading go-to-market or regional/market launch strategy for a consumer product, ideally across multiple US states, regions, or countries
• A builder's mindset - energized by creating structure, strategy, and momentum in a space that doesn't have a playbook yet
• Experience building and managing relationships with external partners (e.g., government agencies, financial institutions, retailers, or other regulated industries) to develop co-branded or partner-facing marketing materials
• Strong program and budget management skills, with the ability to build and govern a marketing budget across multiple concurrent workstreams
• Comfort operating in ambiguous, fast-moving environments while maintaining rigor and attention to detail
• A strategic mindset paired with a hands-on, execution-first approach Lead marketing execution for the launch of IDs in Apple Wallet across new US states, partnering cross-functionally to ensure every launch is best-in-class. Develop and deliver marketing assets and toolkits for issuer and acceptance partners, ensuring brand consistency and clarity across every touchpoint where customers encounter IDs in Wallet. Define long term consumer education vision and maintain existing marketing guidelines and standards, setting the foundation for how this product is marketed as it scales. Present regular updates, insights, and recommendations to cross-functional leadership. 6+ years of experience in marketing, product marketing, or program management, ideally supporting a regulated, partner-dependent, or multi-market product Experience managing and governing budgets across multiple projects or markets Demonstrated ability to build strong relationships with external partners and drive alignment across diverse stakeholders Excellent written and verbal communication skills, with experience presenting to senior leadership Ability to travel as needed Bachelor's degree or equivalent experience

Experience in government affairs, regulated industries (financial services, identity, or travel), or public sector partnerships International or multi-market launch experience Experience developing marketing guidelines or brand standards used by external partners