Marketing Manager

Marketing Manager
Location: Southfield, MI | Hybrid
Compensation: $85,000 - $120,000 + Quarterly Bonus Potential
Benefits: Medical, Dental, Vision, 401(k) Match, PTO, Cell Phone Stipend, and More

Drive Growth for a Rapidly Expanding Consumer Brand:

Are you a marketing professional who enjoys building brand awareness, driving customer engagement, and creating campaigns that deliver measurable business results? We're seeking a Marketing Manager to lead and execute strategic marketing initiatives that support growth across a multi-location business. This is an exciting opportunity to join a growing organization where you'll have significant ownership of marketing strategy, community engagement, customer acquisition, and promotional initiatives. The ideal candidate is equally comfortable developing marketing plans and rolling up their sleeves to execute campaigns in a fast-paced, entrepreneurial environment.

What You'll Do: As the Marketing Manager, you'll play a key role in driving brand visibility, customer traffic, and business growth through innovative marketing programs and strategic community engagement.

Key Responsibilities of the Marketing Manager:

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• Develop and execute marketing strategies that increase brand awareness, customer acquisition, engagement, and revenue growth.
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• Manage company-wide, regional, and location-specific marketing calendars aligned with business objectives.
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• Plan, launch, and optimize integrated marketing campaigns across digital, social media, email, SMS, print, and other marketing channels.
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• Drive customer traffic through local marketing initiatives, promotional campaigns, community partnerships, and special events.
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• Build and maintain strong relationships with local businesses, schools, nonprofit organizations, media outlets, and community stakeholders.
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• Lead marketing and promotional efforts for new location openings, including launch campaigns, events, and outreach initiatives.
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• Track campaign performance, analyze results, and leverage insights to improve effectiveness and ROI.
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• Identify opportunities to increase engagement and performance in specific markets through localized marketing strategies.
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• Ensure consistent brand messaging and customer experience across all locations and marketing channels.
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• Develop scalable marketing systems, processes, and best practices to support continued company growth.
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• Serve as a key resource for marketing, communications, public relations, and community engagement initiatives.
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• Stay current on industry trends, competitive activity, and emerging marketing technologies.
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• Partner with leadership and cross-functional teams on strategic growth initiatives and special projects.
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What We're Looking For:

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• 5+ years of marketing experience, preferably within retail, franchise, hospitality, consumer services, or other multi-location organizations.
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• Proven success developing and executing marketing campaigns that drive measurable business results.
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• Experience managing integrated marketing calendars and multi-channel marketing initiatives.
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• Strong understanding of digital marketing, social media, email marketing, promotions, and public relations.
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• Ability to balance strategic planning with hands-on execution.
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• Data-driven mindset with experience analyzing campaign performance and optimizing results.
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• Excellent project management, organizational, and communication skills.
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• Strong relationship-building abilities and experience working with community partners.
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• Ability to thrive in a fast-paced, entrepreneurial, and growth-oriented environment.
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• Willingness to travel as needed.
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Preferred Qualifications of the Marketing Manager:

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• Experience supporting new location, branch, or market launches.
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• Background in franchise, retail, hospitality, consumer services, or other multi-unit business environments.
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• Experience with grassroots marketing, experiential marketing, and community event planning.
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• Public relations, media relations, and partnership development experience.
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• Familiarity with CRM, loyalty, email, and text marketing platforms.
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• Experience building scalable marketing systems, reporting structures, and performance metrics.
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• Knowledge of marketing analytics, attribution, and customer engagement tools.
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Why Join Us?

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• Make a visible impact within a growing organization.
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• Take ownership of high-profile marketing initiatives and growth strategies.
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• Work closely with leadership and influence company-wide marketing efforts.
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• Enjoy a collaborative, entrepreneurial culture where ideas are valued.
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• Competitive compensation package, bonus opportunities, and comprehensive benefits.
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• Significant opportunity for professional growth as the organization continues to expand.
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If you're passionate about building brands, engaging communities, and driving growth through creative and strategic marketing initiatives, we'd love to connect with you.

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