Marketing Manager (Los Angeles)

Position Description: Lead and oversee concurrent marketing and communications programs and manage sales pursuits. Work with business unit leadership to support external relationships in support of visibility and long-term marketplace viability and success.

Reports to: Marketing Director, General Manager

Essential Duties & Key Responsibilities:

• Manage concurrent marketing and communication programs, proposals, and presentations working in collaboration with senior management to define measurable results.
• Collaborate with Business Development to define capture-planning process utilizing industry knowledge and understanding of client viewpoints for marketing approach and generate custom print and digital content for each client.
• Work with Regional Marketing Director to maintain brand standards compliance.
• Oversee and manage marketing collateral quality reviews for coherence, completeness, compliance, consistency, and correctness.
• Leverage understanding of unique value propositions of company business operations to challenge status quo and continuously improve marketing approach.
• Develop business analytics to enhance value propositions and opportunities for BU growth; present findings to senior management to establish marketing and sales plans.
• Lead and structure primary and secondary market research to identify emerging trends, concepts, approaches, and technologies.
• Leverage external and internal professional resources network to obtain information in support of strategic marketing programs.
• Manage development of marketing content and deployment plans.
• Provide strategic and creative direction for multi-media projects including generating memorable key messages, data soundbites, and B-roll footage.
• Implement public relations and social media strategies to ensure real-time publication of content, including announcements, awards, events, and crisis.
• Manage marketing program and document progress on projects and in correlation to company success.
• Plan and execute multiple events, develop event theme and messaging, identify attendees, and execute and review all post-event activities including surveys, financial reconciliations, and ROI studies.
• Manage department budget, contracts seeking best value, material costs, and other resources including vendors.
• Participate in organizational change initiatives to support common company communication platforms.
• Keep current in marketing tools and trends to offer innovative marketing design and process solutions.
• Maintain active participation in relevant professional associations.
• Provide project updates to Marketing team, provide direction and balance team workload, and understand employee capabilities to identify opportunities for continuous learning.
• Other activities, duties, and responsibilities as assigned.