Marketing Manager

Position Title: Marketing Manager

Reports To: Chief of Staff & Strategy Officer

Department: Marketing

Status: Full-Time/Exempt

Summary

Reporting to and collaborating with the President/CEO & Chief of Staff & Strategy Officer, the Marketing Manager is responsible for all aspects of the agency's marketing function, including brand strategy, digital and social media, content development, publications, online reputation management, and community and media relations. This role provides direction, oversight, and leadership for marketing initiatives that enhance the agency's brand image, the CEO image, strengthen public engagement, and increase visibility among patients, stakeholders, civic leaders, and community partners. The Marketing Manager supervises the Digital Communications Specialist and oversees the coordination and integration of marketing activities across traditional, digital, and social media channels. The position provides marketing support for fundraising and special events as needed, in partnership with the agency's Special Events team.

Supervisory Responsibilities

Directly supervises the Digital Communications Specialist. Carries out supervisory responsibilities in accordance with the agency's policies and applicable employment laws, including interviewing and training staff, planning and assigning work, setting performance goals, and appraising performance.

Essential Duties and Responsibilities

• Own and lead the development, implementation, and evaluation of the agency's comprehensive marketing and communications strategy, ensuring alignment with organizational goals and brand standards set by the President/CEO.
• Supervise, train, and mentor the Digital Communications Specialist, providing day-to-day direction and performance management to support execution of digital and social media content.
• Establish strategic direction, priorities, and performance objectives for digital communications, social media, website presence, and external outreach initiatives.
• Develop and oversee engaging, impactful communication and written narratives that showcase the full breadth of the agency's services, programs, and community impact while ensuring alignment with organizational goals and brand messaging.
• Provide strategic oversight and direction for the agency's social media strategy, including audience engagement objectives, messaging standards, brand consistency, and growth, directing the Digital Communications Specialist in day-to-day execution.
• Oversee the development, coordination, and distribution of agency external publications, including flyers, website content, videos, visual assets, annual reports, newsletters, and other communication materials to ensure alignment with strategic communication goals.
• Provide oversight of online reputation management efforts, including monitoring trends, reviewing engagement insights, and guiding responses to online comments and reviews to support patient experience and organizational reputation.
• Partner with the Patient Experience team to develop, implement, and evaluate efforts designed to improve online reputation, engagement, and public perception.
• Maintain awareness of emerging trends, best practices, and developments in marketing, communications, nonprofit management, governance, and the agency's service areas to inform strategic recommendations and support innovation within the organization.
• Collaborate with executive leadership and management teams to identify priority audiences, evaluate engagement opportunities, and develop plans to effectively connect with targeted communities.
• Provide oversight of the agency's digital presence, including website, content priorities, and platform effectiveness, ensuring digital channels support organizational objectives.
• Monitor relevant media trends, news cycles, and emerging topics to inform communication strategies and ensure agency messaging is timely, appropriate, and aligned with organizational priorities.
• Oversee the management and preservation of agency communication assets, including historical archives, collateral materials, photography, imagery, videos, publications, and press mentions.
• Maintain and oversee stakeholder communication strategies and information systems in collaboration with the President/CEO, Chief of Staff, Communications Director, and other executive leadership team as needed.
• Provide marketing support for agency fundraising and special events as needed, partnering with the Special Events team on messaging, promotional materials, and communications strategy for event initiatives, including facility tours and outreach opportunities that strengthen relationships with donors, partners, and key community stakeholders.
• Represent the agency at external outreach, networking, and community engagement events, as needed, to support visibility, relationship-building, and organizational goals.
• Develop and manage the marketing budget if provided, tracking expenditures and evaluating return on investment for marketing initiatives.
• Perform other related duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required.
• Minimum of five (5) years of progressive experience in marketing, communications, public relations, digital strategy, or a related field, including experience developing and implementing comprehensive marketing and communication strategies.
• Minimum of two (2) years of supervisory or team leadership experience, with demonstrated ability to manage, coach, and develop staff.
• Experience providing strategic direction, project oversight, and coordination of marketing initiatives across multiple communication channels, including traditional, digital, social media, and community outreach platforms.
• Demonstrated experience managing brand strategy, public-facing communications, stakeholder engagement, and organizational messaging.
• Experience analyzing communication performance metrics, audience engagement trends, and campaign outcomes to make recommendations and inform strategic decisions.
• Experience collaborating with executive leadership, internal departments, external partners, and community stakeholders to achieve organizational communication goals.
• Strong understanding of digital communications, social media strategy, content management platforms, website management, and emerging communication technologies.
• Excellent written, verbal, and interpersonal communication skills, with the ability to develop compelling narratives and effectively communicate with diverse audiences.
• Strong project management skills with the ability to oversee multiple initiatives, establish priorities, manage timelines, and evaluate outcomes.
• Proficiency with Microsoft Office Suite and familiarity with marketing technology, analytics tools, content management systems, and design platforms such as Adobe Creative Suite, Canva etc. highly preferred.
• Availability to occasionally support event-related activities outside standard business hours, as needed.