Position Title: Senior Marketing Manager (Contractor) Industry Products & Platforms
Location: Austin, TX
Engagement Type: Contract
Work Mode: Onsite
Duration: 6+ months
Interview Type: Not specified
Role Overview
We are seeking a Senior Marketing Manager (Contractor) to lead go-to-market execution and product adoption initiatives for a collaborative real estate technology platform. This role bridges strategy and execution, partnering with cross-functional teams across product, marketing, industry relations, and client success to deliver high-impact campaigns that drive awareness, adoption, and ongoing platform engagement.
Key Responsibilities
- Execute multi-channel marketing campaigns that accelerate product adoption across regional markets.
- Develop campaign assets across digital, email, in-product notifications, partner channels, and enablement toolkits.
- Coordinate cross-functional campaign execution with Product, Marketing, Industry Relations, and Client Success teams.
- Integrate product messaging into industry events, presentations, and regional activations.
- Track campaign performance metrics and optimize messaging and channel strategy.
- Ensure all marketing collateral aligns with established brand and positioning standards.
Required Skills & Experience
- 7+ years of B2B or B2B2C product marketing experience.
- Experience in SaaS, digital platforms, or real estate technology environments.
- Strong project management and multi-channel campaign execution capabilities.
- Proven success driving product adoption and regional rollout initiatives.
- Excellent writing, editing, and storytelling skills.
- Experience analyzing marketing performance metrics and campaign activation data.
- Bachelor's degree or equivalent practical experience.
Preferred Skills
- Real estate industry experience, including MLS, brokerage, association, or PropTech environments.
- Experience leading interim or contract marketing engagements.
- Background developing partner enablement and joint marketing toolkits.
Additional Details
This is an onsite contract opportunity based in Austin, Texas.
Interested professionals may share their updated resume for consideration.