Lifecycle Marketing Manager

Lifecycle Strategy & Conversion Systems

• Build and optimize nurture programs aligned to funnel stages
  
• Own MQL → SQL conversion and pipeline progression
  
• Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events)
  

Email & Nurture Execution

• Own email execution, QA, testing, and reporting
  
• Improve performance through structured testing (in partnership with Growth)
  
• Ensure messaging aligns with campaign strategy and audience intent
  

Funnel Infrastructure & Data Operations

• Operationalize audience segmentation defined by Growth Marketing
  
• Maintain clean lifecycle stages, triggers, and automation
  
• Partner with RevOps to ensure accurate data flow and reporting
  

Campaign Conversion Support

• Translate campaign engagement into structured follow-up (nurtures, sequences, retargeted support)
  
• Ensure consistent prospect experience across lifecycle touchpoints
  

Requirements

• Marketing experience at a high growth, early stage startup
  
• 4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
  
• Experience building and optimizing nurture programs
  
• Strong understanding of funnel stages and buyer journeys
  
• Familiarity with segmentation, lifecycle automation, and email performance analysis
  
• Ability to translate campaign engagement into conversion programs
  
• Strong collaboration with RevOps or marketing operations teams
  
• Analytical mindset and comfort working with funnel metrics
  
• Experience in SMB-focused SaaS
  
• Experience with HubSpot, Salesforce or similar tools
  
• Experience supporting ABM or partner campaigns with targeted lifecycle follow-up