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Integrated Media Manager

Iconma

  • Foster City, CA
  • 6 days ago
  • $73.26–$78.26 Per Hour

Highlights

Own end-to-end strategy and activation of integrated media campaigns spanning paid social, video, audio, display, out-of-home, search, experiential and influencer marketing, that support market launches and ongoing growth. Experienced in driving strategy and execution across complex media plans, keeping external partners accountable to tight GTM timelines, and balancing shifting business priorities without sacrificing execution quality.

Numbers & Facts

LocationFoster City, CA
IndustryManagement Consulting Services
Salary$73.26–$78.26 Per Hour
Company Size2,000 to 2,499 employees
Year Founded2000
Websitehttps://www.iconma.com/

Description

Our Client, an AV Manufacturing company, is looking for an Integrated Media Manager for their Foster City, CA/San Francisco, CA/Hybrid location.
 
Responsibilities:

  • Own end-to-end strategy and activation of integrated media campaigns spanning paid social, video, audio, display, out-of-home, search, experiential and influencer marketing, that support market launches and ongoing growth.
  • Manage day-to-day relationships with media agency partners, overseeing media strategy, investment, and reporting to ensure campaigns align with business objectives, launch timelines and media efficiencies.
  • Partner closely with Brand, Creative, Product Marketing, and Analytics teams, and external media and creative agencies, to ensure media plans reflect overall GTM strategies and creative requirements.
  • Track cross-channel performance metrics against business and marketing KPIs, proactively reallocating spend and creative assets based on real-time performance.
  • Manage multi-million dollar media budgets, ensuring maximum ROI, precise delivery tracking, and monthly reconciliation across active markets.
 
Requirements:
  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • 6–8 years of experience managing and scaling integrated, full-funnel media campaigns with multi-million dollar budgets—in-house at a technology, mobility, automotive, or consumer brand, or at a leading media agency.
  • Experienced in driving strategy and execution across complex media plans, keeping external partners accountable to tight GTM timelines, and balancing shifting business priorities without sacrificing execution quality.
  • Deep familiarity across the modern media stack: programmatic display/video, CTV/OTT, paid social platforms, audio, linear, search, and high-impact OOH.
  • Comfortable working with media measurement frameworks (MMM, MTA, brand lift studies, incremental lift testing) and partnering with data science teams to prove media ROI.
  • Strong analytical thinking paired with sharp creative instincts.
  • Highly motivated and proactive, capable of operating with high autonomy in a dynamic, fast-paced environment.
  • Preferred Qualifications
  • Experience supporting new-market or new-product launches, ideally for a brand introducing a new category or hardware/service experience to consumers.
  • Familiarity with reporting and data visualization tools (e.g., Tableau, Looker, GA4).
  • Proven track record of cross-functional leadership and end-to-end campaign ownership as an individual contributor.
  • Genuine interest in autonomous vehicles and the future of transportation.
  • Experience, Communications & Marketing
 
Why Should You Apply?

Benefits

401K, Employee Referral Program, Life Insurance

About Company

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

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