POSITION SUMMARY:The Sales Manager is responsible for leading inside sales operations and driving revenue growth across multiple verticals. This role combines sales leadership, relationship management, and operational coordination to align cross-selling initiatives, support external sales representatives, and strengthen key customer partnerships. The position balances strategic planning with hands-on execution, ensuring brand strategy, pricing, and account priorities are consistently supported. The Sales Manager plays a critical role in expanding distribution, increasing account penetration, and driving overall sales performance.
WHAT A TYPICAL DAY LOOKS LIKE FOR THIS ROLE AT OPEN ROAD BRANDS:
- Manage day-to-day inside sales operations and customer engagement activities
- Support and coordinate efforts with external sales representatives to ensure brand alignment and account focus
- Manage a portfolio of key customer accounts, supporting growth, new store expansion, and ongoing account performance
- Align sales execution with brand strategy, pricing structure, and account priorities
- Coordinate trade show planning, execution, and follow-up activities
- Track, develop, and manage key performance indicators (KPIs) related to inside sales performance
- Build and maintain strong customer relationships to support retention and revenue growth
- Collaborate with internal teams, including product, operations, marketing, and finance to support account success
- Identify opportunities to improve sales processes, communication, and account support strategies
- Provide performance feedback, reporting, and insights to sales leadership
- Support future development of inside sales structure and best practices
- Perform additional duties as assigned
PREFERRED SKILLS, KNOWLEDGE, AND ABILITIES:
- Bachelor's degree preferred or equivalent relevant sales experience
- Experience in inside sales, account management, or sales operations
- Strong leadership, relationship-building, and communication skills
- Proven ability to manage multiple accounts and priorities in a fast-paced environment
- Strong organizational and problem-solving abilities
- Proficiency in Microsoft Office and CRM or sales tracking tools
- Commercially minded with an understanding of pricing, margin, and brand strategy
- Ability to collaborate effectively across internal and external teams
PHYSICAL + WORK REQUIREMENTS
- Office-based role
- Ability to sit, stand, and work at a computer for extended periods
- Occasional travel may be required for trade shows, customer meetings, or company events