Influencer Marketing Specialist

TP-Link Corporation Ltd

  • Irvine, CA
  • 30+ days ago

    Highlights

    Partnering closely with Sales, Product Marketing, Paid Media, and Channel teams, this individual will help align influencer content with product launches and strategic initiatives while continuously optimizing recruitment processes, compensation models, and campaign performance. This individual will be responsible for identifying, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio.

    Numbers & Facts

    LocationIrvine, CA

    Description

    About Us

    Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

    Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

    The Influencer Marketing Specialist will play a key role in scaling TP-Link's influencer program into a high-performing customer acquisition channel. This individual will be responsible for identifying, recruiting, negotiating, and managing relationships with content creators across YouTube, Instagram, and TikTok, building a robust and diverse network of influencers who align with TP-Link's brand and product portfolio. Working across categories such as networking technology, smart home solutions, gaming, and productivity, the role will focus on developing scalable creator partnerships that drive awareness, engagement, and measurable business results.

    The ideal candidate combines strong relationship-building and negotiation skills with a data-driven approach to marketing performance. They will oversee campaign execution from creator outreach and product seeding through content launch and performance analysis, tracking key metrics such as views, engagement, clicks, promo code usage, and sales attribution. Partnering closely with Sales, Product Marketing, Paid Media, and Channel teams, this individual will help align influencer content with product launches and strategic initiatives while continuously optimizing recruitment processes, compensation models, and campaign performance. This is an excellent opportunity for a highly organized marketing professional who is passionate about creator partnerships, consumer technology, and building influencer programs at scale.

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