Head of Product Marketing (B2B SaaS / MarTech)
Compensation range: $175,000 – $220,000 base + equity + benefits, commensurate with experience
Location: on-site NYC (Manhattan)
OPPORTUNITY OVERVIEW
We’re partnering with a high-growth marketing technology company that is transforming how brands connect real-world engagement to digital customer experiences. The platform is already used by a significant portion of the Fortune 500, powering large-scale campaigns across retail, media, sports, and enterprise organizations.
THE ROLE
As the Head of Content, you will build and lead the company's content and storytelling engine. This is a high-impact hands-on leadership role at the intersection of product marketing, creative direction, and sales storytelling/go-to-market enablement.
You will own how the company shows up in the market - from enterprise sales narratives to marketing content to the digital experiences customers engage with - and build the systems that power content at scale.
This is not a traditional content role - not "head of creative" or "consumer marketing." It’s about architecting the narrative, elevating creative quality, and building a scalable content engine that drives revenue. Think: B2B Trade Marketing at a media content/publisher org.
KEY RESPONSIBILITIES
- Own the end-to-end content strategy, defining what content gets created, how it’s structured, and how it supports the full customer lifecycle from prospecting through expansion.
- Serve as the single point of ownership for brand, voice, and visual identity, ensuring consistency across all customer touchpoints.
- Partner closely with Sales, Product, and Customer teams to translate complex capabilities into clear, compelling narratives that resonate with enterprise buyers.
- Build and scale a high-performing content engine, enabling consistent delivery of sales decks, marketing assets, web content, and customer-facing experiences.
- Establish systems and frameworks that move the organization away from ad hoc content creation toward repeatable, scalable processes.
- Lead the company’s approach to AI-enabled content workflows, leveraging new tools to increase speed and output while maintaining premium quality.
- Oversee and develop a cross-functional team spanning content, product marketing, and design.
WHO YOU ARE
- 8–12+ years of experience in product marketing, content leadership, or related roles within B2B SaaS, MarTech, or technology environments.
- A proven ability to translate technical products into clear positioning, messaging, and enterprise-ready storytelling.
- Strong experience supporting sales enablement, including building high-impact decks, case studies, and customer narratives.
- A track record of operating in high-growth, fast-paced environments, ideally where you’ve built or scaled content systems.
- A strong sense of design and storytelling, with the ability to guide creative direction and maintain a high bar for quality.
- Comfort operating as a player-coach, balancing strategy with hands-on execution when needed.
- Familiarity with or strong interest in AI-driven content workflows and tools.
WHAT'S COMPELLING
- Opportunity to define and own the company’s narrative at a critical stage of growth.
- High visibility across leadership and direct impact on revenue-driving functions.
- Chance to build and scale a modern, AI-enabled content engine from the ground up.
- Work on a product already adopted by leading global brands and enterprise customers.
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