Head of Marketing

About the Role

At Thatch, were on a mission to build a healthcare system people love. Thatch has found early product-market fit and is scaling rapidly. With strong traction through brokers and payroll partners, the company is now ready to build a modern, unified marketing engine to expand its reach, elevate its brand, and accelerate direct demand.

As our Head of Marketing, youll be the steward of our marketing vision and execution. Youll lead a growing team of exceptional demand generation experts, brand, content, and product marketing managers. Youll partner closely with product and engineering, design, and GTM, and will work directly with the CEO to market a platform that serves employers, employees, brokers, and partners.

We believe great products start with care: care for the user, care for the craft, and care for the systems were building. Youll bring taste, product intuition, and high standards to everything you touch - while helping the entire team do the same. This role is highly cross-functional and strategic, and were looking for someone who thrives in ambiguity, translates complexity into clarity, and pushes the work - and everyone around them - to be better.

Responsibilities

Define and drive Thatchs marketing vision, strategy, and roadmap in close partnership with the CEO and leadership team.

Define and sharpen Thatchs product marketing foundation - clear customer segmentation, messaging, pricing, and packaging - to equip sales and deepen understanding of why different segments buy.

Build scalable, cost-efficient direct demand generation to complement broker and payroll channel distribution, improving the LTV-to-CAC ratio for small and mid-sized employers.

Elevate and broaden the Thatch brand so it resonates across industries and geographies, creating mass-market appeal and trust beyond its current tech-forward audience.

Lead and grow a high-performing, mission-driven marketing team, fostering a culture of ownership, intellectual curiosity, and thoughtful execution.

Champion a high bar for quality and taste in everything we ship - balancing speed with care and polish.

Work closely with design, engineering, ops, growth, and sales to deliver marketing messages that feel considered, cohesive, and empowering.

Guide discovery and execution across multiple surfaces, from employer and broker dashboards to member experiences and partner APIs.

Requirements

• 10+ years in marketing, with at least 3+ years leading all of marketing or a function within it, at a high-growth company.
• Proven experience at a high-growth startup defining vision, leading cross-functional teams, and launching marketing campaigns.
• A systems thinker whos comfortable operating in a company with many different types of purchasers.
• Exceptional communication skills; you can clearly articulate your thinking, inspire teams, and align stakeholders.
• Experience in regulated industries like healthcare, where clarity, trust, and precision matter.
• A background marketing to small-to-midsize businesses across industries.
• 3+ years in a user-facing function (e.g. sales, support, ops) where youve seen the frontlines.
• A track record of hiring, mentoring, and scaling product teams through multiple stages of growth.
• Strong design sensibilities and belief that small details create trust.

What to Expect

We interview rigorously based on integrity, talent, and drive; the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things youll be doing every day as best we can, and we move quickly. Heres what to expect:

• 30-minute video meeting to talk through your background and interest in Thatch
• 30-minute video meeting with the hiring manager to dive deeper into your experience and the role
• 30-minute video meeting to meet six members of the team
• 30-minute final round video or In-Person meeting with one of our founders