Head of Brand & Creative Strategy

Responsibilities include but are not limited to:

• Define & Lead Brand Strategy

• Establish a clear, differentiated brand positioning rooted in "relationship banking".

• Translate vision into actionable brand strategy, messaging architecture, and identity.

• Drive Brand Growth & Market Impact

• Build awareness and consideration, expanding into new audiences and markets.

• Develop campaigns that create breakthrough, culturally relevant brand moments.

• Lead Creative Excellence

• Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.

• Ensure consistency and quality across all brand expressions and channels.

• Harness AI & Emerging Technologies

• Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.

• Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.

• Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.

• Build Structure, Process & Governance

• Create scalable frameworks for brand management, campaign development, and creative operations.

• Establish clear standards, workflows, and governance to enable speed and quality.

• Inspire & Develop Team

• Lead and grow a high-performing brand and creative organization.

• Foster a culture of ambition, curiosity, experimentation, and continuous learning.

• Influence & Align Senior Stakeholders

• Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.

• Communicate vision, strategy, and impact with clarity and conviction.