HCP Marketing Lead

HCP Marketing Lead

We are looking for an experienced pharmaceutical HCP marketer to lead the development and execution of promotional initiatives targeting healthcare providers.

Key Responsibilities:

• Lead HCP promotional marketing initiatives from development through execution.
• Manage peer-to-peer (P2P) programs, including core deck updates, programming, and training.
• Develop and update HCP websites, sales aids, RTEs/emails, digital creative, and promotional collateral.
• Support NPP/non-personal promotion, including HCP targeting, creative, and media strategy.
• Coordinate with cross-functional teams and agency partners to keep projects on schedule and aligned with brand objectives.
• Ensure promotional programs and materials are successfully launched and pulled through with the field.

What We're Looking For:

• Strong HCP pharmaceutical marketing experience.
• Hands-on experience developing and executing HCP promotional campaigns and assets.
• Experience working cross-functionally with brand, sales, medical, regulatory/legal, digital/media, and agency teams.
• Strong project management skills with the ability to manage multiple promotional workstreams.
• Multiple Sclerosis (MS) experience is a plus, but not required.