Growth Marketing Demand Strategist - US

We're looking for a US Demand Strategist for Growth Marketing to drive pipeline growth for our Confluent product portfolio through high-impact omni-channel digital demand programs and targeted outbound account activation. In this role, you'll own end-to-end marketing execution for persona and product-aligned journeys localizing and personalizing campaigns for the US market, optimizing channel mix, and partnering closely with Sales and Partners to accelerate lead-to-opportunity conversion.

As a Demand Generation Professional, you will design and execute modernized demand generation strategies to deploy buyer journey narratives that address buyer needs and wants. You will integrate inbound and outbound touches to intelligently syndicate marketing content and translate responses into sales opportunities. Your primary responsibilities will include:

• Develop Strategic Campaigns: Design and execute end-to-end demand generation strategies, applying analytics to better profile, target, and retarget prospects, and deploying integrated inbound and outbound marketing tactics.
• Align Marketing Objectives: Ensure marketing objectives are strategically aligned across the buyer's journey, dynamically adapting campaigns to deliver higher quality responses and improve conversion rates.
• Drive Growth: Build marketing strategies designed to drive growth, using account- and technology-based marketing tactics, either focused across geographies or responsible for a specific geography.
• Collaborate Cross-Functionally: Work collaboratively to ensure seamless integration of marketing content and tactics, leveraging data to inform strategic decisions.
• Optimize Customer Experience: Design the full customer experience, using data-driven insights to optimize marketing strategies and improve customer engagement.

Success Measures (KPIs)

You'll be measured on your ability to deliver pipeline impact and conversion outcomes, including:

• Opportunity conversion to pipeline

• Lead velocity / lead aging and deal acceleration

• New pipeline creation targets (across all routes, aligned products, and segments)

• 4X next quarter pipeline build

• FY revenue target attainment