Liaise with diverse cross-functional teams - from creative strategists and copywriters to web developers and clients - to manage the design roadmap from concept to execution, ensuring all milestones are met for cohesive, results-driven campaigns. In this role, you'll support a portfolio of high-growth clients through website, digital advertising, conversion rate optimization, and email campaign design - with your work informed by performance data and built to convert, not just to impress.
Numbers & Facts
Location
New York, New York (Remote)
Website
12100collective.com
Description
The Role
We're looking for a talented and versatile Graphic Designer to join our creative team. In this role, you'll support a portfolio of high-growth clients through website, digital advertising, conversion rate optimization, and email campaign design - with your work informed by performance data and built to convert, not just to impress. This position is ideal for a detail-oriented designer who is curious about how AI tools are reshaping creative workflows and wants genuine creative ownership within a fast-moving, collaborative team.
Responsibilities
Design websites, digital advertisements, and email campaigns across a range of client accounts
Develop and maintain visual brand identities and style guides, ensuring all creative deliverables strictly adhere to brand standards and are executed with a high level of polish.
Apply conversion rate optimization (CRO) principles to landing page and website design, balancing aesthetics with performance.
Liaise with diverse cross-functional teams - from creative strategists and copywriters to web developers and clients - to manage the design roadmap from concept to execution, ensuring all milestones are met for cohesive, results-driven campaigns.
Required Qualifications
2–4 years of professional experience in graphic design, web design, or digital media
Proficiency in Figma
Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Proficient in leveraging AI tools (e.g., AI-assisted image generation, ideation, and design acceleration) to optimize, streamline, and scale creative production.
Experience with CRO design or landing page optimization
Strong portfolio demonstrating web, advertising, and email design work (required for consideration)
Experience in brand design, visual design, or marketing-focused creative roles
Excellent attention to detail with the ability to take direction and deliver clean, professional work
Strong communication and time-management skills, with the ability to manage multiple projects simultaneously
A data-driven mindset, with genuine interest in how design decisions impact performance metrics and business outcomes
Bonus:
Animation or motion graphics experience (e.g., After Effects, Lottie)
Video editing experience
Basic understanding of HTML/CSS as it relates to web and email design
Prior experience at a brand or design agency, ideally serving B2B SaaS or technology clients
Copywriting experience
Familiarity with project management platforms (e.g., Linear, Asana, Monday.com)