Work closely with cross-functional teams such as creative services for all event deliverables, including branding, demo, and collateral development, and IT/demo owners to track demo equipment needs and inventory to prepare the booth and event layouts, service requirements, and shipping logistics. What you’ll be doing: Responsible for identifying, planning, and executing a variety of physical and digital event programs, including tradeshows, customer/partner events, product launches, technical sessions, media/analyst briefings, etc., as well as own conferences, that will help meet its business objectives.