General Manager, Product - Digital Revenue and Retail Experiences
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General Manager, Product - Digital Revenue and Retail Experiences
United States, Georgia, Atlanta
Enterprise Digital Strategy
11-Jun-2026
Ref #: 32918
How you''ll help us Keep Climbing (overview & key responsibilities)
Delta is seeking a transformational product leader to shape the future of our digital retail experiences across customer and corporate channels. This role makes it effortless for travelers and business partners to shop, choose, and purchase Delta's offerings while driving premium revenue, strengthening loyalty, and reinforcing Delta's leadership in digital commerce.
The General Manager (GM) of Digital Revenue Products owns the vision and execution of Delta's digital retail experiences across delta.com, the Fly Delta app, and the corporate direct platform. This role leads end‑to‑end shopping, merchandising, and checkout journeys for both leisure and business travelers, including Delta's small‑to‑medium enterprise (SME) corporate travel experience.
Leading a team of product leaders, the GM delivers outcome‑driven roadmaps, expands self‑service and revenue capabilities, and applies modern product practices and emerging technologies, including AI. In close partnership with design and technology teams, this role delivers seamless, customer‑centered, omnichannel experiences at scale.
Responsibilities
Leadership & Culture
- Lead and develop a high‑performing team of product leaders, fostering accountability, engagement, and growth.
- Build a product‑led, outcome‑driven culture grounded in customer problem solving, experimentation, and continuous learning.
- Model a growth mindset and promote data‑informed decision‑making, including responsible use of AI.
Product Strategy & Delivery
- Define a multi‑year product vision aligned to enterprise strategy, revenue priorities, and evolving customer needs.
- Deliver outcome‑focused roadmaps for digital retail, merchandising, and checkout across customer and corporate platforms.
- Guide discovery and delivery in partnership with design to balance customer value, business impact, and technical sustainability.
Cross‑Functional Partnership
- Drive strong collaboration across Digital, IT, Commercial, Loyalty, Data & Analytics, and Marketing.
- Align priorities, tradeoffs, and decisions within a complex, matrixed organization.
- Partner closely with commercial leaders to accelerate premium revenue and elevate the customer experience.
Operational Excellence
- Optimize team structures and operating models to improve capacity, speed, and alignment.
- Develop clear, data‑backed business cases and track performance to inform decisions and continuously adjust strategy.
- Maintain accountability for revenue‑related elements of the digital P&L.
Future Vision & Innovation
- Anticipate trends in digital commerce, personalization, experimentation, and AI.
- Champion practical, responsible applications of AI to improve decision‑making and delivery efficiency.
- Help shape integrated operating models across product, design, engineering, and analytics to scale customer and business impact.
Benefits and Perks to Help You Keep Climbing
Our culture is rooted in a shared dedication to living our values - Care, Integrity, Resilience and Servant Leadership - every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:
- Competitive salary, industry-leading prot sharing program, and performance incentives
- 401(k) with generous company contributions up to 9%
- New hires are eligible for up to 2-weeks of vacation. This is earned for use in the following vacation year (April 1 - March 31)
- In addition to vacation, new hires are eligible for up to 56 hours of paid personal time within a 12-month period
- 10 paid holidays per calendar year
- Birthing parents are eligible for 12-weeks of paid maternity/parental leave
- Non-birthing parents are eligible for 2-weeks of paid parental leave
- Comprehensive health benets including medical, dental, vision, short/long term disability and life insurance benets
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support, subsidized back-up care, and programs that help with loved ones in all stages
- Holistic Wellbeing programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health
- Domestic and International space-available flight privileges for employees and eligible family members
- Career development programs to achieve your long-term career goals
- World-wide partnerships to engage in community service and innovative goals created to focus on sustainability and reducing our carbon footprint
- Business Resource Groups created to connect employees with common interests to promote inclusion, provide perspective and help implement strategies
- Recognition rewards and awards through the platform Unstoppable Together
- Access to over 500 discounts, specialty savings and voluntary benefits through Deltaperks such as car and hotel rentals and auto, home, and pet insurance, legal services, and childcare
What you need to succeed (minimum qualifications)
- 5-7+ years of experience in digital product management, technology, or commercial leadership.
- Proven success defining product strategy, leading discovery and delivery, and managing high performing teams.
- Strong communication skills with the ability to align stakeholders and influence at senior levels.
- Demonstrated success operating in complex, fast paced, matrixed environments undergoing change.
- Experience making strategic tradeoffs, building business cases, and presenting to executive leadership.
- High integrity, sound judgment, and a customer obsessed mindset.
What will give you a competitive edge (preferred qualifications)
- Bachelor''s degree, MBA, or equivalent experience in Service Design, Product Design, Human-Computer Interaction, Business or related field.
- Experience with modern product management frameworks and empowered team models.
- Strong collaboration experience with UX, content design, and visual design partners.
- Knowledge of Delta's business, commercial strategy, or the airline/travel industry.
- Passion for travel and digital customer experience innovation.
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