Events & Business Development Manager

1. Event Planning:
   1. Plan and manage all aspects of private and Panacea-sponsored events, including wellness workshops, private parties, corporate retreats, educational seminars, spa happy hours, etc.
   2. Coordinate logistics such as scheduling, space setup, catering, bar service, staffing, integration of add-ons (e.g., private spa/amenities rental, services after events, or inclusion of sound bath meditations, yoga, educational seminars, coaching workshops, etc).
   3. Collaborate with spa staff to incorporate treatments and wellness activities into event programming.
   4. Source and liaise with vendors (e.g., florists, musicians, yoga instructors, corporate coaches, therapists, physicians, etc.) to enhance the event offerings and align with the spa’s tranquil and therapeutic aesthetic.
   5. Develop event timelines, manage bookings, and oversee on-site execution to ensure a flawless and exceptional client experience.
2. Marketing, Business Development & Community/External Outreach:
   1. Develop, maintain and/or improve marketing materials to promote the event space for private events to Corporate clients and other businesses throughout Columbus and the surrounding areas.
   2. Develop a community outreach strategy to help develop relationships and partnerships with oncology-focused organizations (healthcare, philanthropy, for-profit businesses, etc.).
   3. Develop community partnerships to help drive business to the spa from local neighbors throughout the Thrive and Quarry Trails communities.
   4. Promote Panacea’s ticketed events through spa marketing channels, including social media, newsletters, flyers, and in-house signage.
   5. Assist Krista and our third-party marketing team with the creation of marketing materials to help promote events, as well as items, promotions and new offerings in the retail Boutique.
   6. Regularly attend and actively participate in networking events (B2B, bridal, wellness, philanthropic, and special interest) with the goal of generating qualified leads, strategic partnerships, and promotional collaborations that generate new and measurable revenue growth streams, and elevate Panacea’s brand visibility and footprint within the Columbus wellness, bridal, and corporate retreat markets.
   7. Conduct regular external marketing calls and community outreach to generate new business leads, bookings, and partnerships.
   8. Proactively build relationships with corporate decision-makers, wedding professionals, wellness collectives, and luxury event planners.
   1. Create a systematic outreach calendar, including follow-up and tracking metrics for lead conversion.
   10. Expected to achieve a minimum of 15+ qualified external outreach touchpoints per week, and 4+ networking events per month, to support consistent event revenue growth.
3. Operations & Systems Management:
   1. Monitor event budgets, and track P&Ls to show revenue growth.
   2. Negotiate vendor contracts to keep costs as low as possible.
   3. Ensure cost-effective solutions that maintain luxury standards.
   4. Gather post-event feedback from guests and staff to refine future offerings and uphold the spa’s reputation for excellence.
   5. Ensure compliance with health, safety, and spa-specific regulations during all events. 
   6. Develop SOPs for the department that can be easily replicated for future locations.
   7. Help finalize our Events Contract that is legally vetted and comprehensive.
   8. Finalize a standardized BEO document to be used with all events.
   1. Finalize and develop an effective Events Management platform that will allow for organization and tracking of all events, communication with clients, collection of proposals and payments, and everything needed to coordinate and fully execute flawless events.
   10. Finalize the implementation of a customized POS system for the bar and events space, that can meet the needs of the spa.
   11. Ownership over everything related to our bar service line—happy hours, inventory, SOPs, new promotions, menu refreshes, etc.
4. Other:
   1. This role will continue to grow and evolve over time.
   2. You will be responsible for other duties, as required, and as this position evolves.
   3. You must demonstrate adaptability and initiative as the department evolves from a single-manager model into a scalable, revenue-generating division, with a team of employees to manage.

• Bachelor’s degree or equivalent in Event Management, Hospitality, Wellness, or a related field (or equivalent).
• 3+ years’ experience in event planning in a spa, hospitality, or wellness setting.
• Marketing experience, to include strategies that increase revenues through the development of marketing efforts and materials (print, social, word of mouth, press releases, influencer partnerships, etc.).
• Experience with Toast and Zenoti POS systems.

• 1+ years’ experience in event planning for a reputable business (core job).
• Experience attending and actively participating in networking groups and events.
• Experience developing relationships and partnerships throughout the community via marketing calls, cold-calls, and networking to increase brand awareness and a solid stream of referrals.   
• Proficiency in event management tools (e.g., Eventbrite, Toast) and basic office software (e.g., Microsoft Office for Mac, Dropbox, Mac Mail).
• Experience using hospitality POS systems for restaurant and/or bar services, and/or events.
• Able to work as an exempt employee 40+ hours/week.
• Flexible schedule to accommodate evening and weekend events as needed.
• Bartending experience preferred.
• Strong organizational, networking, and creative skills.
• Enthusiasm for holistic healing, luxury wellness, and community engagement.  

• A calm, professional demeanor, with strong leadership and interpersonal skills required.
• Punctual with a sense of urgency—able to get to work early and manage staff/client concerns in a timely and appropriate manner.
• Reliable and dependable, with a strong work ethic, exemplary integrity, and self-starting drive.
• Excellent organizational and problem-solving abilities, with a keen attention to detail and a commitment to excellence in all aspects of your job.
• Excellent interpersonal and communication skills, with the ability to interact effectively with associates, vendors, suppliers, other business professionals, in a networking environment, and with any other individuals/companies with whom you will interact with in this position.
• Able to diffuse and de-escalate sensitive client situations with professionalism, calmness, optimism, and kindness.
• Demonstrated business acumen and financial literacy, with the ability to analyze financial data, develop budgets, and drive revenue growth while managing costs effectively.
• Adaptable to fast-paced environments with ever growing service offerings.
• Able to multi-task, and operate efficiently in a fast-paced environment.
• Proactive team player with a positive and friendly attitude, with the ability to build and foster a TEAM-based, inclusive environment.
• Able to cultivate genuine relationships and get along with varying personalities.  
• Able to lead and manage co-workers, while working cohesively, openly, and respectfully with teammates in other departments, and our Owner, to create a positive, friendly, and caring environment for both staff and clients.
• Goal driven.
• Desire to manage a larger department as we continue to grow and expand.
• Ability to communicate effectively our mission, vision, strategic brand imperatives, and Krista’s 4 Deal Breakers, with all PLSB associates (and clients if/when necessary).
• Must be accessible to clients and the team when unforeseen issues arise outside of your working schedule.

• This position is a salaried, exempt position of 40 hours per week, with flexibility to meet the demands where the spa needs.
• Competitive salary commensurate with experience. *
• Performance-based incentives and bonus opportunities.
• W2 Employee.
• Health benefits. *
• 401(k) with employer match. *
• Employee Assistance Plan- company paid.
• Flexible paid vacation.
• Ongoing training and professional development opportunities.
• Supportive, consistent, and involved leadership.
• Discounts on spa services, retail products & boutique items.
• Yearly Manager Retreats, all expenses paid.
• Executive leadership coaching.
• A supportive and collaborative work environment committed to employee well-being and a commitment to health and wellness.

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