Director of Sales

Key Activities/Responsibilities

• Lead, develop, and motivate the Sales Team that includes Parts & Accessories, Capital Assets, CPO and Refurb to achieve revenue, profitability, and performance objectives while fostering a culture of accountability and continuous improvement.
• Develop and execute strategic sales and business growth plans to expand market share, increase customer retention, and drive sustainable growth.
• Build and maintain strong relationships with customers, key accounts, while supporting overall company goals and resolving escalated concerns.
• Oversee departmental operations, including sales performance, forecasting, budgeting, pipeline management, pricing strategies, and day-to-day sales activities.
• Monitor market trends, competitive activity, customer needs, and industry developments to identify opportunities and recommend business strategies.
• Collaborate with cross-functional teams to support operational efficiency, customer satisfaction, and organizational objectives.
• Analyze performance metrics and financial results; prepare forecasts, reports, and recommendations for senior leadership.
• Develop employees through coaching, training, performance management, and succession planning initiatives.
• Ensure compliance with company policies, safety requirements, ethical standards, and operational procedures.

Perform other duties, special projects, travel requirements, and administrative responsibilities as assigned.

EXPERIENCE

• 3-5+ years of sales experience with at least 2 years in a leadership or supervisory role.
• Proven track record of meeting or exceeding sales goals.
• Experience managing customer relationships and business development activities.
• Industry experience in equipment rental, heavy equipment, industrial, manufacturing, or related industries preferred.

SKILLS

• Strong leadership and team-building skills.
• Excellent communication, presentation, and negotiation abilities.
• Strong customer service and relationship management skills.
• Ability to analyze sales data and develop action plans.
• Proficiency in CRM systems and Microsoft Office applications.
• Strong organizational and time management skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• JD Edwards (JDE preferred)