Director of Sales

Key Activities/Responsibilities

• Lead, develop, and motivate the Sales Team that includes Parts & Accessories, Capital Assets, CPO and Refurb to achieve revenue, profitability, and performance objectives while fostering a culture of accountability and continuous improvement.
• Develop and execute strategic sales and business growth plans to expand market share, increase customer retention, and drive sustainable growth.
• Build and maintain strong relationships with customers, key accounts, while supporting overall company goals and resolving escalated concerns.
• Oversee departmental operations, including sales performance, forecasting, budgeting, pipeline management, pricing strategies, and day-to-day sales activities.
• Monitor market trends, competitive activity, customer needs, and industry developments to identify opportunities and recommend business strategies.
• Collaborate with cross-functional teams to support operational efficiency, customer satisfaction, and organizational objectives.
• Analyze performance metrics and financial results; prepare forecasts, reports, and recommendations for senior leadership.
• Develop employees through coaching, training, performance management, and succession planning initiatives.
• Ensure compliance with company policies, safety requirements, ethical standards, and operational procedures.

Perform other duties, special projects, travel requirements, and administrative responsibilities as assigned.