Director of Media

Description

Rankings.io is the premier performance marketing agency for elite law firms — founder-owned, eight consecutive years on the Inc. 5000, and serving 250+ law firms nationwide. Our internal media production house powers the podcasts, video series, newsletters, and long-form content behind every house brand: Rankings.io, Personal Injury Mastermind (PIM), PIMCON, LawHer, and more.

We're looking for a Director of Media who is, first and foremost, a production house operator — someone who has built and run content engines and understands how long-form media creates trust, grows audiences, and turns listeners into true believers.

You'll run a fully internal media production house with the creative latitude of a media brand and the commercial accountability of a marketing function. The content you build will be the primary vehicle through which Rankings.io maintains its authority across the legal marketing landscape — and increasingly, the foundation of how we show up in AI-driven search.

Curiosity is welcomed, innovation is expected.

What You'll Own

Content Production & Repurposing

• Own the long-form content engine: editorial calendar, pillar content strategy, and the repurposing system that turns one episode into a full suite of channel-specific assets

• Set and maintain production standards worthy of a media house: editorial rigor, consistent voice, and content PI attorneys share with colleagues

• Lead development of new shows, content lines, and formats that extend reach and deepen audience relationships

Generative Search Visibility

• Design pillar content to fan out across the specific, narrow questions our audience is asking AI tools

• Coordinate topic planning to cover the full surface area of core issues — operational, financial, and strategic pain points — not just marketing angles

• Stay current on how generative search is evolving and adjust strategy accordingly

Audience Growth

• Own systematic growth strategies across podcast, newsletter, YouTube, and cross-channel distribution

• Use audience data and engagement signals to continuously refine editorial direction

Channel Leadership

• Podcast: Personal Injury Mastermind and future shows

• Newsletter: Content direction and subscriber growth

• Magazine: Editorial development for PIM Magazine

• YouTube: Content strategy and discoverability

Attribution & Performance

• Own UTM architecture across all media channels with consistent naming conventions and clean data

• Understand media attribution inside HubSpot: multi-touch models, lifecycle influence, and contact timelines

• Build dashboards that give leadership an honest view of how media investment drives audience growth and downstream revenue

Team & Vendor Leadership

• Lead direct reports, contractors, and production vendors

• Collaborate with Brand, Events, and Demand Gen to integrate media into campaigns and the full marketing calendar

• Contribute to PIMCON programming and sponsorship strategy

Requirements

• 7+ years in senior media, content, or editorial leadership — you've owned a content program at scale

• Demonstrated experience growing B2B audiences through podcasting, newsletters, video, or editorial publishing

• A documented approach to content repurposing and atomization — you've built the system

• Active, fluent use of AI tools in a production context

• Working knowledge of marketing attribution and UTM architecture

• Comfort with HubSpot or a comparable CRM

Nice to Have

• Experience structuring or selling media sponsorships

• Background building community around media content — forums, live events, LinkedIn communities, or similar

• Familiarity with content licensing or co-production partnerships

Benefits

• Starting Salary of $120,000 (commensurate with experience)

• Fully Remote

• Unlimited PTO

• $100 Wellness Reimbursement Program

• Quarterly training stipend for Professional Development

• 401(k) with 3% Employer match (Safe Harbor)

• 100% Employer-Paid Health Insurance

What to Expect in the Interview Process

1. Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.

2. One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.

3. Introductory Zoom Interview: Candidates who move forward will meet with the Hiring Manager(s) and a Culture Advocate for a live Zoom interview to discuss experience, role expectations, and team fit.

4. Leadership Interview: Candidates advancing to the next stage will participate in a Zoom interview with our VP of Marketing and Chief Revenue Officer. This discussion will focus on leadership experience, strategic thinking, team development, and functional expertise.

5. Executive Interview: Finalists will meet with our CEO for a final Zoom interview to discuss leadership philosophy, organizational impact, and long-term alignment with our vision and culture.