Director of Marketing

POSITION SUMMARY

Under the supervision of the Vice President of External Affairs, the Director of Marketing is responsible for developing and executing strategic marketing initiatives that drive referrals and advance the mission of Elizabeth Seton Children’s family of organizations including Elizabeth Seton Children’s Center (ESCC), Elizabeth Seton Children’s School (ESCS), Elizabeth Seton Children’s Rehabilitation Center (ESCRC) and the organization’s future young adult center.

This role is responsible for cultivating relationships with health care providers, special education professionals and community partners, while creating compelling marketing materials that educate referral sources and families about Elizabeth Seton Children’s specialized programs and services.

Serving as a key ambassador for the organization, the Director of Marketing will work collaboratively with clinical leadership, direct care teams, admissions staff and the Communications team to strengthen brand awareness, expand referral networks and support organizational growth.

The Director will help ensure that referral partners, families and the broader community have access to clear, accurate and engaging information that positions Elizabeth Seton Children’s as a trusted, innovative leader in providing exceptional care, education and hope to children and young adults with the most complex medical needs.

ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES

Every effort has been made to identify the essential functions of this position. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position.

• Promotes and lives Elizabeth Seton Children’s mission, vision and Core Values as a leader and liaison within the Elizabeth Seton Children’s family of organizations

Referral Marketing & Business Development

• Develops and implements comprehensive referral marketing strategies to increase awareness and referrals across Elizabeth Seton Children’s programs and support census and enrollment objectives.
• Expands referral networks through strategic outreach and simultaneously strengthens existing partnerships to develop a comprehensive referral pathway pipeline for all organizations. This includes building and maintaining relationships with hospitals, physicians, specialty practices, health systems, school districts, community organizations and other provider referral sources.
• Partners with organizational leadership to identify marketing priorities and opportunities for new and existing programs.
• Collaborates closely with Elizabeth Seton Children’s admissions, clinical, education and rehabilitation leadership to ensure timely follow-up with prospective referral sources and families.
• Serves as a trusted resource to referral partners by providing education regarding admission criteria, program offerings and specialized services.

Content Development for Marketing

• Develops provider-facing and family-facing marketing collateral, including brochures, fact sheets, service line information, presentations, promo materials and digital content such as virtual tours, etc.
• Partners with subject matter experts to translate complex clinical information into clear, accessible and audience-specific messaging.
• Collaborates with the Communications team to develop targeted campaigns supporting referral priorities, new programs and strategic initiatives.
• Ensures all marketing materials are accurate, current, brand compliant and aligned with organizational messaging.
• Manages and continually updates referral resources, provider directories and related marketing content.

Market Intelligence & Analytics Management

• Conducts market research on referral trends, new opportunities, emerging service needs and potential partnerships.
• Monitors industry developments to identify opportunities for organizational differentiation.
• Recommends new marketing initiatives, outreach strategies and service line opportunities based on market insights.
• Establishes key performance indicators to measure referral marketing effectiveness, outreach activities and return on investment.
• Develops regular reports and dashboards that communicate marketing performance, referral trends and growth opportunities to senior leadership.
• Utilizes data to continuously refine outreach strategies, improve marketing effectiveness and strengthen referral relationships.

Provider & Community Engagement

• Represents Elizabeth Seton Children’s at conferences, professional meetings, educational programs and community events.
• Plans and coordinates provider engagement initiatives including educational seminars, site visits, open houses, lunch-and-learns, webinars, etc.
• Organizes referral appreciation and stewardship activities that strengthen long-term relationships.
• Serves as a liaison between external providers and internal departments to facilitate collaboration.

Education & Qualifications Requirements:

• Bachelor’s Degree (or higher) in a relevant field; BA in Communications, English, Marketing, Public Relations, Journalism or a similar field.

• Minimum of five to seven years of professional marketing experience, preferably in health care and/or the nonprofit sector and a track record of success.
• Writing samples/portfolio required.

Employee Requirements:

• Highly motivated self-starter who is able to work independently while collaborating effectively across multidisciplinary teams.
• Strategic, creative thinker with the ability to analyze complex situations, identify opportunities and develop actionable marketing strategies.
• Exceptional relationship-building and interpersonal skills, with the ability to establish credibility and foster productive partnerships with internal and external stakeholders.
• Outstanding written, verbal and presentation skills, with the ability to tailor messaging to diverse audiences while maintaining the organization's voice and brand standards.
• Excellent writing, editing and proofreading skills, including proficiency in AP style.
• Strong organizational, project management and time management skills, with the ability to manage multiple priorities, meet deadlines and execute projects from concept through completion.
• Demonstrated analytical and research skills, including the ability to interpret data, evaluate marketing performance and make data-informed recommendations.
• Proactive, resourceful and solutions-oriented, with sound judgment and strong problem-solving abilities.
• Demonstrated initiative, adaptability and a commitment to continuous improvement, innovation and the implementation of marketing best practices.
• Proficiency in Microsoft Office Suite, including Outlook, Word, Excel and PowerPoint, as well as Adobe Acrobat Pro.
• Experience with Canva and Adobe Creative Suite (Photoshop, Illustrator and InDesign) preferred.
• Photography and basic photo editing experience preferred.

Working Conditions:

• Must meet or exceed all health standards and requirements for the position as established by NYS DOH and all other regulatory agencies, including adherence to safety and infection control guidelines and protocols established by Elizabeth Seton Children’s.
• Must meet the general health requirements set forth by the policies of Elizabeth Seton Children’s, which includes a medical and physical examination.
• Flexibility to work remotely and extended workdays as needed, including attendance at company-sponsored events.

Salary Range:

$100,000/Yr. To $125,000/Yr.