Director of Field Marketing

Parker & Sons

Phoenix, Arizona

JOB DETAILS
SKILLS
Adobe Creative Suite, Analysis Skills, Budget Management, Budgeting, Call Monitoring, Call Volume, Campaigns, Community Development, Community Relations, Cost-Per-Lead, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Data Analysis, Demographics, Direct Marketing, Direct Response Advertising, Field Marketing, Lead Generation, Local News, Market Share, Marketing, Marketing Automation Software, Media Placement, Media Schedule, Metrics, Microsoft Excel, Microsoft PowerPoint, On Site Support, Organizational Skills, Performance Analysis, Pivot Tables, Presentation/Verbal Skills, Press Releases, Printing, Profit & Loss Management, Project/Program Management, Public/Media/Press/Analyst Relations, Relationship Management, Reporting Dashboards, Retail, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Technical Leadership, Television Advertising, Time Management, Vlookups, Website Traffic
LOCATION
Phoenix, Arizona
POSTED
13 days ago
Overview:

Job Description: Marketing Director - Field Marketing

Location: Phoenix, AZ (In-Office/Local Field Engagement)

Pay Range: 120k-130k plus bonus

Position Overview

Parker & Sons is seeking a sharp, data-driven, and community-minded Field Marketing Manager focused on Local Marketing. This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint—with a heavy emphasis on Google Local Services Ads (LSA)—while seamlessly community development and local public relations to drive immediate phone calls and bookings.

The ideal candidate thrives on measuring cost-per-lead, optimizing localized ad spend, and building strong, visible relationships within the Phoenix/Mesa/Glendale community.

Responsibilities:

Key Responsibilities

1. Hyper-Local Digital & LSA Management

  • Local Paid Search: Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
  • Lead Flow Monitoring: Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
  • Local SEO Integration: Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.

2. Integrated Traditional Media & Direct Response

  • Direct Response Focus: Ensure all traditional creative assets have clear, measurable calls-to-action (CTAs) tailored to regional customer demographics.
  • Data-Driven Evaluation: Continuously analyze the performance of traditional media runs, cross-referencing spikes in call volumes and web traffic against media schedules.

3. Community Engagement & Public Relations

  • Grassroots Community Presence: Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.
  • Public Relations & Earned Media: Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.
  • Crisis & Reputation Support: Monitor local sentiment and assist in managing local public relations inquiries or community-level brand escalations.

4. Budgeting, Analytics & Tech Integration

  • P&L & Budget Management: Manage the local marketing and PR budget efficiently, ensuring all projects deliver on-time, within budget, and achieve defined ROI targets.
  • CRM & Field Software Utilization: Utilize ServiceTitan and marketing automation tools to track incoming leads from specific local campaigns straight through to completed service calls.
  • Executive Reporting: Build and present clear performance dashboards detailing campaign spend, lead attribution, and local market share growth.

Required Qualifications & Experience

  • Experience: 4–7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement. Home services, retail, or franchise marketing experience is highly preferred.
  • Technical Proficiency: Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
  • Education: Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.
  • Compliance: Must pass a pre-employment background check.
Qualifications:

Core Competencies

  • The Hybrid Marketer: Ability to pivot effortlessly between managing technical digital platforms (LSA) and speaking publicly at a local charity event or media briefing.
  • Analytical Mindset: Obsessed with tracking numbers, matching call tracking metrics to media drops, and protecting the bottom line.
  • Project Management: Exceptional organizational skills to handle multiple moving parts—from printing thousands of direct mailers to locking in a TV ad spot.

     

    Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Wrench Group and its affiliates comply with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact the company Human Resources office.

About the Company

P

Parker & Sons

Parker & Sons designs, installs and services heating, cooling, plumbing, air quality and electrical products to provide a healthy, comfortable and convenient life for our customers.

Our associates are proud to work for a locally owned and operated company with a history of reliability and performance.

To maintain our high standards, we require an exceptional group of people who have the desire to contribute their talents and abilities and seek out opportunities to advance their expertise to forward the company’s innovation. As an employer, Parker & Sons supports goals, embraces new ideas, rewards success, and opens up career paths as far-reaching as your talent and motivation will take you.

Our mission is to provide a work environment where the long-term career growth and success of our team members are fostered.

Flexibility to work in a network of companies throughout the Parker & Sons community provides team members with the ability to advance and grow. We use FIRST:

Information and training are provided to all team members, enabling them to perform their jobs, and challenging them to achieve the highest standards.

Responsibility is placed upon team members to make Parker & Sons’ service experience superior to the industry benchmark.

Success of our team members is recognized and fostered in the corporate culture maintained at Parker & Sons.

Talent and diversification are cultivated throughout the organization, allowing the Parker & Sons philosophy to take on a special meaning.

As an employer, Parker & Sons supports goals, embraces ideas, rewards success and opens up career paths as far-reaching as your talent and motivation will take you.

Do you have the drive and dedication to help carry out the Parker & Sons mission to “Build long-lasting relationships with our customers and team members”?

If so, we’re waiting to hear from you!

COMPANY SIZE
100 to 499 employees
INDUSTRY
Personal and Household Services
FOUNDED
1974
WEBSITE
https://www.parkerandsons.com/employment-opportunities/