Director, Marketing Technology & Consumer Digital Experience

Aramark

Philadelphia, PA

JOB DETAILS
SKILLS
Agile Programming Methodologies, Artificial Intelligence (AI), Automation, Budget Management, Budgeting, Business-to-Consumer (B2C) Marketing, Campaigns, Conferences, Consumer Marketing, Content Management Systems (CMS), Continuous Improvement, Contract Negotiation, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer/Client Research, Digital Asset Management, Ecosystems, Emerging Technology, Enterprise Architecture, Equal Employment Opportunity (EEO), Industry/Trade Analysis, Leadership, Market Research, Marketing, Marketing Automation Software, Mobile Web Programming, Performance Metrics, Performance Tuning/Optimization, Relationship Marketing, Retail, Return on Investment (ROI), Revenue Growth, Risk Management, Service Level Agreement (SLA), Team Lead/Manager, Technical Leadership, Twitter, Vendor/Supplier Management, Vendor/Supplier Selection, eCommerce
LOCATION
Philadelphia, PA
POSTED
30+ days ago

Job Description

Aramark is currently seeking a visionary and execution-focused Director of Marketing Technology & Consumer Digital Experience to lead the strategy, modernization, and optimization of our marketing technology ecosystem for the US Sector. This leader will define the 24-36-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable consumer experiences. As a shared services role, you'll have the opportunity to work with leaders from across multiple lines of business.

Job Responsibilities

  • Lead the development and execution of a multi‑year Martech roadmap in partnership with Marketing and Technology teams.
  • Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics.
  • Lead digital platform development- web and mobile- to drive consumer revenue growth, acquisition, engagement, and retention.
  • Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
  • Oversee vendor selection, contract negotiations, and SLA performance.
  • Manage the Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
  • Foster strong cross‑functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment.
  • Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
  • Stay current with industry trends through conferences, partner engagement, and market research.

Qualifications

  • 10+ years of experience in B2C digital or marketing technology leadership roles.
  • Proven experience in retail, hospitality, or consumer-facing industries.
  • Deep expertise with CRM, CDP, loyalty, and campaign automation platforms.
  • Strong understanding of data architecture, integrations, and consumer identity resolution.
  • Experience managing vendors, SLAs, and technology budgets.
  • Strategic thinker with a bias for action and a passion for consumer‑centric innovation.
  • Demonstrated ability to lead agile teams and adopt agile methodologies.
  • Experience applying AI technologies to marketing personalization and optimization.

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what youre pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

About the Company

A

Aramark

We focus on enriching and nourishing the lives of millions all over the world, providing a wide range of services—food, facilities and uniforms—to a diverse group of clients in 19 countries. We serve world champion sports teams, Fortune 500 companies, state-of-the-art healthcare providers and the world’s leading educational institutions. And every day, we dream of ways to do it better through our commitment to innovation and our passion for excellent customer service.

Innovation inspired by you
The better we know the people we serve, the greater the experiences we can develop. Whether it’s food service, facilities or uniforms, our proprietary programs allow us to understand the wants and needs of our audiences.

Armed with that knowledge, our Service Stars spring into action, combining insights and ingenuity to deliver moments that make a difference. These innovations could be game-changing campus transformations. Or a simpler, quicker way for you to access condiments at the ballpark. In any case, our innovations help create experiences that make an impact.

Beyond great service
Another key part of what makes us different is something we call service excellence.

To us, service excellence isn’t just about providing great customer service. It also means using time-tested practices and proven processes to get it right every day, everywhere, in everything that we do. And it's also about striking the perfect balance between doing something well over and over again and being responsive enough to the changing needs of clients and customers. It’s being open to the continuing cycle of innovation. Excellent, but never satisfied. Process-driven, but never locked in place.

We never stop thinking of new, better ways to get it right when our people impact the lives of clients and consumers every day.

Our people make all the difference—we make sure of it
Our commitment to hiring, training and rewarding the right people ensures that our employees are more than just hard workers. They’re Service Stars, and that means they can be counted on to go above and beyond, every single day.

We understand that many times our people are literally the face of your business. That’s why all 270,000 Service Stars receive continual access to professional development and proprietary skills training.

The bottom line is this: when you work with Aramark, you can be confident you’ll be collaborating with the right people with the right skills and the right attitude. That’s true whether it’s for strategic expertise, operational excellence or just serving a morning coffee. That’s our commitment as trusted partners and Service Stars. That’s the Aramark way.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Food and Beverage Production
FOUNDED
1936
WEBSITE
https://www.aramark.com/