Responsibilities:
Who We Are:
SiriusXM
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you’ll make an impact:
We are seeking a Director of Creative Services to lead the operations, and execution of best-in-class creative across both the SiriusXM and Pandora brands. They will oversee a multidisciplinary internal creative team and external agency partners. This person will be responsible for supporting and optimizing an operating model that includes AI tools to help our creative teams move faster, produce smarter, and deliver work across all consumer-facing touch points and internal communications.
This role is accountable for the Creative Services department operating model and translates senior management priorities into multi-year departmental plans, operating objectives, budgets, staffing strategies, resource allocation decisions, and measurable performance outcomes.
The ideal candidate is both a creative partner and an operational architect: someone who understands how bold ideas are made, how creative organizations scale, and how to balance craft, speed, efficiency, and business impact. This person will lead creative services across campaign development, resource planning, production, agency management, creative workflows, budget governance, team effectiveness, and cross-functional delivery.
The ideal candidate is a seasoned creative leader with deep experience managing high-performing teams in media, entertainment, audio, streaming, technology, or consumer subscription businesses. This person brings a strong creative point of view, operational discipline, leadership presence, and the ability to translate business objectives into distinctive, effective creative work.
What you’ll do:
Creative Leadership & Brand Stewardship
- Lead the creative direction for SiriusXM and Pandora across brand campaigns, performance marketing, lifecycle communications, social content, sales materials, event marketing and experiential activations.
- Ensure all creative work is strategically grounded, culturally relevant, audience-focused, and consistent with SiriusXM’s and Pandora’s brand identity.
- Establish departmental creative services objectives and operating standards that align with broader marketing and company strategy, and make final administrative and operational decisions within the function.
Production and Workflow Efficiency
- Oversee the transition of legacy production workflows into agile, AI-assisted operations to drastically reduce turnarounds for creative assets and communications.
- Drive creative modularity and personalization strategies that allow marketing communications to be easily adapted by audience segments and behaviors.
- Provide oversight of the creative Digital Asset Management (DAM) system, ensuring assets are properly organized, tagged, rights-cleared, version-controlled, searchable, reusable, and integrated into AI-enabled creative workflows.
- Own a multi-year creative operations and technology roadmap, proactively identifying improvements and charting the course for implementation across the Creative Services department.
Team & Agency Management
- Lead an internal and external (agency partner) creative services team that includes creative directors, art directors, designers, copywriters, producers, editors and motion designers.
- Lead the Creative Services department through people managers and creative leaders who are accountable for their own teams, disciplines, and delivery outcomes.
- Manage relationships with creative agencies, production partners, freelancers, and vendors. Determine when to leverage internal resources versus external partners, ensuring high-quality output, cost efficiency, and brand alignment.
- Establish clear roles, workflows, standards, and growth paths while fostering a collaborative, inclusive, and creatively ambitious culture.
- Own department planning, staffing, budgeting, expense priorities, resource allocation, and changes to operating methods, balancing business demand, creative quality, and financial discipline.
- Develop future leaders through coaching, succession planning, purposeful feedback, and expanded leadership opportunities for managers and senior creative talent.
Stakeholder Partnership
- Serve as a trusted creative advisor to leaders and cross-functional partners across the company. Present creative concepts, campaign strategies, and performance learnings with clarity and confidence.
- Influence senior leaders on matters significant to the organization, translating strategic priorities into departmental plans and gaining alignment on resources, operating approaches, and creative direction.
- Balance business needs, stakeholder input, brand standards, and creative excellence.
Innovation & Cultural Relevance
- Stay ahead of trends in entertainment, audio, streaming, design, technology, social media, fan culture, and consumer behavior. Bring fresh ideas that help SiriusXM and Pandora connect with existing and emerging audiences in distinctive ways.
What you’ll need:
- Bachelor's degree with focus on design, marketing or related field, or equivalent, relevant experience.
- Typically has 10 or more years of experience with 5 or more years of management experience.
- Experience with tools such as Adobe Creative Cloud, Workfront, Airtable, Asana, Monday.com, Jira, Figma, Frame.io, Bynder, Aprimo, Contentful, generative AI platforms, DAM/MAM systems, and creative analytics tools.
- Deep experience operating within large-scale media, entertainment, audio, streaming, technology, advertising, consumer subscription, or digital content businesses.
- Demonstrated experience managing AI, automation, creative technology, DAM/MAM systems, workflow platforms, or production transformation initiatives.
- Strong understanding of generative AI capabilities and risks across text, audio, voice, image, video, personalization, and campaign optimization.
- Strong financial and resource management skills, including budget ownership, production planning, vendor management, and capacity forecasting.
- Able to define a long-term creative operations and AI transformation vision while delivering near-term business results.
- Focus on clarity, prioritization, process, measurement, accountability, and continuous improvement.
- Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
- Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
- Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
- Must have legal right to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $110,000 to $212,950 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice