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Director, Corporate Communications (Media Relations & Crisis Management)

    Highlights

    Partner with executive leadership, key stakeholders and other corporate communications colleagues to design and implement strategic communications plans in support of the Family of Companies (Ascendiun, Blue Shield of California, Blue Shield of California Promise Health Plan, Stellarus & Altais]) priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences including customers, providers, brokers, public officials, opinion leaders, regulators, consumers, media, and employees. Requires experience in strategic communications, including a demonstrated track record of providing advice and counsel to management, developing and executing successful communications strategies and programs.

    Numbers & Facts

    LocationOakland, CA
    IndustryInsurance
    Company Size2,000 to 2,499 employees
    Websitehttps://www.bcbs.com/about-us/careers

    Description

    Your Role

    The Communications and Corporate Citizenship team is responsible for the reputation of Ascendiun and its Family of Companies with all audiences-internal and external. The Director, Corporate Communications (Media Relations & Crisis Management) will report to the Senior Director of Corporate Communications. In this role you will lead a team that supports media relations, crisis communications for the Family of Companies.

    The Director may also be called upon to lead special initiatives and additional portfolios of work as needed. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

    Your Knowledge and Experience

    • Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree

    • Requires 10 years of prior relevant experience in strategic communications, including a

    demonstrated track record of providing advice and counsel to management, developing and executing successful communications strategies and programs

    • Requires 6 years of prior people management experience with direct responsibility for supervising, coaching, and evaluating direct reports

    • Requires strong interest in health care and the ability to create thoughtful, original content.

    • Requires broad understanding of all facets of communication, including knowledge and

    • understanding of social media

    • Requires experience in strategic communications, including a demonstrated track record of providing advice and counsel to management, developing and executing successful communications strategies and programs

    • Requires excellent verbal and presentation skills, executive presence, professionalism, and ability to influence C-level executives and build partnerships at all levels

    • Requires seasoned project management skills with ability to develop and execute multiple end- to-end programs concurrently with little oversight

    Hybrid

    This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

    Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

    Your Work

    In this role, you will:

    • Be responsible for leading a communications team for media relations, crisis management, driving proactive storytelling with news media to boost the Family of Company''s brand and reputation.
    • Partner with executive leadership, key stakeholders and other corporate communications colleagues to design and implement strategic communications plans in support of the Family of Companies (Ascendiun, Blue Shield of California, Blue Shield of California Promise Health Plan, Stellarus & Altais]) priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences including customers, providers, brokers, public officials, opinion leaders, regulators, consumers, media, and employees.
    • Oversee enterprise crisis communications planning and successfully anticipate, manage issues to protect the Family of Companies' brand and reputation.
    • Develop and drive media relations strategy that leads to positive national, regional, and local news coverage.
    • Successfully manage and mentor team members to learn, grow and contribute to a high-performing team.

    Your Work

    In this role, you will:

    • Be responsible for leading a communications team for media relations, crisis management, driving proactive storytelling with news media to boost the Family of Company''s brand and reputation.
    • Partner with executive leadership, key stakeholders and other corporate communications colleagues to design and implement strategic communications plans in support of the Family of Companies (Ascendiun, Blue Shield of California, Blue Shield of California Promise Health Plan, Stellarus & Altais]) priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences including customers, providers, brokers, public officials, opinion leaders, regulators, consumers, media, and employees.
    • Oversee enterprise crisis communications planning and successfully anticipate, manage issues to protect the Family of Companies' brand and reputation.
    • Develop and drive media relations strategy that leads to positive national, regional, and local news coverage.
    • Successfully manage and mentor team members to learn, grow and contribute to a high-performing team.

    About Company

    At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.

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