Adwords, Alliance/Partner Management, Business Development, Campaigns, Category Development, Customer Experience, Customer Relations, Facebook, Forecasting, Marketing, Marketing Plan, Operational Audit, Operations Management, Performance Metrics, Process Improvement, Product Development, Product Positioning, Product/Service Launch, Retail, Sales Management, Scorecarding, Taxonomies, Time Management, United States Citizen, Web Analytics, Website Conversion, Website Optimization, eCommerce
LOCATION
South Bend, IN
POSTED
2 days ago
We're hiring a Digital Business Development Manager to join our team in South Bend, IN.
Skills and Qualifications:
U.S. citizen or Green Card only
2+ years eCommerce or digital account management experience
Strong understanding of conversion funnels, digital metrics, website optimization
Customer-facing/account management background
Preferred Skills:
Experience with:
Meta (Facebook/Instagram), programmatic campaigns
Google Ads/AdWords
The Trade Desk
Responsibilities:
Strategic Relationship & Growth
Act as a digitally native professional focused on building strong relationships to identify, unlock, and execute mutual goals and opportunities
Bring strategic insights to help drive website conversion
Identify and unlock content opportunities that support the website and conversion ambitions
Serve as an extended arm of the Retail Marketing Manager to execute and deploy Customer Marketing Plan actions
Be the main point of contact for online new initiatives
Customer Experience Alignment
Understand consumer journey stages and ensure digital presence supports each stage
Implement strategies to reduce fallout/drop-off
Optimize taxonomy to reduce friction and optimize consumer journey
Optimize conversion rate by PDP
Operations Management
Ensure timely and accurate processing of POs and inventory oversight
Maintain and optimize product content for increased organic traffic, longer virtual sessions, higher consideration, and conversion
Ensure accurate catalog and taxonomy for better findability
Help ensure PDPs are accurate and up to date with new product launches
Track out of stock situation and optimize the process to reduce it
Provide accurate forecasting for supply and allocation to reduce out-of-stock issues and improve on-shelf availability
Data Partnership, Reporting & Insights
Share monthly reporting with agreed-upon KPIs to drive transparency and accountability
Analyze campaign and operational performance and share findings to inform future strategies
Build upon category trends to enhance product mix, positioning and product development
Create scorecard to monitor business progress and performance
Organize QBR with key stakeholders
The salary range for this position is $85,000 - $100,000.
TM Floyd & Company is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.
We offer a generous array of benefits, depending on the length of assignment. We also offer a referral bonus of up to $1,000. Ask us for more details!
TM Floyd & Company participates in E-VERIFY.
AAP, EEO